MICE

To become nothing less than one of the most sought-after conference hotels in Germany, if not Europe. Expected to open at the end of the year, the Munich Marriott Hotel City West is clearly setting out its ambitions. These ambitions are based on concrete elements, with a plethora of facilities to host professional meetings. Newly built in the up-and-coming...

Situated between 2 and 3 hours from Paris, London and Brussels, Le Touquet-Paris-Plage occupies a privileged position when it comes to business tourism in the Haut-de-France region. However, recent investments have strengthened its position in the wake of the health crisis, at a time when companies are looking for quality locations, if possible in the heart of the...

New York is maintaining its appeal as a destination for the European public. And after two years with a low profile in its European outbound markets, the American metropolis is back with a marketing and communications campaign. A comeback that is all the more necessary given that New York - like other destinations in Europe - will have to make do without...

Switzerland is easily accessible from anywhere in France, whether by air, rail or road. The country's dense rail and motorway networks make it easy to get around. For MICE organisers, cities and cantons generally offer a dedicated team to answer all logistical and organisational questions....

With long-haul travel still at half-mast and business travel at a moderato tempo, the Pullman Paris Montparnasse would no doubt have been satisfied with a more favourable context for its return to business. However, the management of this 900-room hotel, which caters for international customers and corporate events, doesn't seem to be...

To a foreign traveller, Solothurn might seem like any other small Swiss town. The city of 18,000 inhabitants has a medieval old town with windows decorated with geraniums and countless fountains also adorned with flowerbeds. A town that exudes opulence and tranquillity, with its banks, tower and...

A 45-minute train journey takes you from Lausanne to Fribourg, capital of the canton of the same name. Fribourg is the equivalent of Berne in French-speaking Switzerland. Behind the creation of these two cities in the twelfth century was a great dynasty of German origin, the Zähringers. But the...

So why was Bern chosen as Switzerland's federal capital rather than Geneva or Zurich? This choice was justified by the need to avoid a concentration of power in a single metropolis. Some will say that the city of 140,000 inhabitants is a little provincial for a capital city. But no matter. Berne is a true reflection of...

Lausanne is an ideal base from which to begin a trip to Switzerland, especially for French travellers. Firstly, because the capital of the canton of Vaud is just under four hours from Paris by TGV Lyria. What's more, unlike Geneva, which is geographically on the fringes of the Swiss Confederation, Lausanne is within easy reach of...

For business travellers, Switzerland generally revolves around a few emblematic destinations: Geneva, Basel, Lausanne and Zurich. And yet, in the shadow of these four metropolises, lives another, more discreet, prosperous Switzerland. A Switzerland that is nonetheless an alternative for a conference, an incentive trip or simply...

On the one hand, a priceless cultural heritage, with all the liveliness and appeal of city life; on the other, the invigorating air of the ocean, the great outdoors and the vast forests. Nature and history: Bordeaux has everything it takes to establish itself as a top international tourist destination....

Climate change, the health crisis, the war in Ukraine... these are just some of the uncontrollable global factors that have profoundly changed the way we reward our customers and employees with a trip. Previously anecdotal and seen as a constraint, corporate social responsibility (CSR ) is now becoming a matter of course, as confirmed by Laure Dupont-Hury, head of the incentive travel division at...

L'Apostrophe, Sodexo's new MICE address, opened its doors at the end of March at 83 avenue Marceau in the 16th arrondissement of Paris. This 1,000 m² modular business centre joins Sodexo's Prestige Venues and Events collection, which already includes some twenty addresses. The location of the...

A year and a half after the inauguration of its first Paris address, on rue de la Boétie, we have more information about Metafore's development prospects. Two other sites dedicated to seminars and events are expected to open in the capital in spring 2022. The first will soon open its doors in the 9th arrondissement of Paris,...

Bologna's tourism industry has flourished in the shadow of a deep-rooted certainty among many Italians and Europeans. That of being a city totally focused on business. This is not untrue. With a population of 390,000, Bologna is one of Italy's major economic centres, with a dense network of companies in the agri-foodstuffs, electronics,...

To support its growth in the European business travel market, TripActions has clearly chosen to base its strategy on external growth. After acquiring the services of Reed & Mackay last May, and more recently Comtravo in Germany, TMC is now tackling the northern part of the continent. Destination Sweden and more...

With the easing of entry formalities, French travellers will once again be able to converge on Singapore. They will discover a destination resolutely committed to sustainable tourism. This exemplary approach is reflected in the many concrete measures taken, particularly in the tourism sector. Starting with the hotel industry and its flagship...

The title of top city in France - and seventh in the world - won by Lyon in the GDS Index 2021 (Global Destination Sustainability Index) could have marked the culmination of the destination's efforts on the long road to sustainable development. But this is not the case. On the contrary, Lyon's managers are accelerating their efforts with...

"We've been working for years to transform the trade fair, exhibition and congress industry in a more sustainable and inclusive way. We're proud to see Gothenburg receive the top prize in the Global Destination Sustainability Index Leadership Award every year since 2015. It's an award that crowns 30 years of promoting and...

Senssi, a newcomer to the MICE market last December, recently inaugurated its very first venue for corporate customers. The young start-up launched by Anaïs and Benoît Jaouen has set its sights on Marseille. And more specifically in the 6th arrondissement of the city, where a 100 sq...