MICE

The result comes as no surprise. German tourism has not been spared by the Covid-19 crisis, but the pandemic will still have given it some grounds for satisfaction. Admittedly, the total number of foreign overnight stays fell from almost 90 million to 32.2 million in 2020. In other words, its level...

Aside from all its convention and exhibition centres and the multitude of meeting rooms in its hotels, what attracts organisers to Bordeaux in the first place is obviously the charm of the city itself, the historic heritage of its UNESCO-listed city centre, the diversity of urban activities or the...

How is Bordeaux positioned today as a destination for congresses and corporate events? Amélie Dechenais - For the last four or five years, Bordeaux has been ticking more and more of the boxes when it comes to hosting major professional events, be they conferences and trade fairs, seminars or corporate conventions. Developments in air travel,...

Quartier Euratlantique Hilton Garden Inn Bordeaux Centre With the MECA as its neighbour, the Hilton Garden Inn has been part of the future of the Euratlantique district since 2018. Close to the headquarters of numerous companies, the American group's mid-range hotel is naturally geared towards a business clientele, while being ideally positioned for leisure travellers.

Study after study, poll after poll, Bordeaux reaffirms its special place in the minds of business leaders and their employees. According to Arthur Loyd's 2021 Barometer on the attractiveness of French metropolises, Bordeaux has climbed to second place for the first time in the Très Grandes Métropoles category, ahead of Toulouse...

Requests for postponements, cancellations of events: after a clear upturn from last summer onwards, La Rochelle has not escaped the new difficult period experienced by the events sector since mid-December. "From September to December, our activity was equivalent to what it was in 2019, and without that it would even have...

It's a world first: since last year, public transport in Luxembourg has been entirely free. This initiative, designed to encourage soft mobility, is part of the spirit of a country focused on sustainable solutions. Social initiatives, circular and solidarity-based economy: not to mention its natural environment, its entire economy is being transformed...

To demonstrate the resilience of its economy and get back on track after the pandemic, Luxembourg is making the digital transition its main focus for recovery. It's a strategy that's in tune with the times, but above all one that looks to the future. Behind the traditional spearheads of innovation in the Nordic countries - Sweden, followed...

What is the role of French Event Booster? Jeanne Choffé - French Event Booster is an accelerator for several types of player: for start-ups of course, who we help to access the events market, to grow, create jobs and create value for the end user. But we are also innovation partners...

The management of the Wisconsin Center recently launched the construction phase that will give the Milwaukee convention centre a whole new dimension. Scheduled for completion in the first quarter of 2024, the project will increase the building's surface area to more than 40,000 m², roughly double its current size....

After a sharp drop in activity following the Covid-19 epidemic, Mice activity in Alsace is picking up again, driven by the dynamism of Strasbourg and the promotional organisation Meet in Alsace. "With 31 projects supported in September and 25 in mid-October, we're back to pre-crisis levels," points out Mireille Dartus, Director of the Strasbourg Convention Bureau....

What are the main advantages of the Valencia region as a MICE destination in general, and for the French market in particular? Juan Antonio Muñoz Ferrando - The Valencia Region is located on the Mediterranean coast of Spain, which has shaped its generally mild and sunny climate, its landscapes, its cuisine and its...

By inviting an audience of journalists to the Palais des Festivals last September, Cannes' MICE managers were keen to send out a clear message: the destination is ready for the return of events. What's more, the pause for reflection imposed by the crisis has enabled us to improve our offering...

The conference business will not escape the conquest of the West launched in Nice, as the dossier for the Parc des Expositions et des Congrès (Exhibition and Conference Centre) finally takes shape, replacing the Marché d'Intérêt National (MIN). "It's a project that's seen a lot of movement, especially over the last year, particularly in response to the major trends...

Following in the footsteps of these two major international players, Nice and Cannes, neighbouring destinations have no inferiority complex. Better still: if Pierre-Louis Roucaries is to be believed, the cohabitation between the different convention centres has been completely stabilised. Both Chairman of Provence Côte d'Azur Events (PCE) and Managing Director of...

As the gateway - and standard-bearer - for the Côte d'Azur's MICE sector, Nice has undergone a vast urban transformation over the last ten years, with the tramway network now serving the airport, and greenery taking over from the car. This transformation benefits locals and business tourists alike. And it is shifting the centre of gravity...

How do you see the MICE sector evolving after this long period? François Lafont - We can expect a certain rebound effect, a catching-up effect, at the beginning of 2022. However, it is difficult today to have a clear vision of the solutions that will be put in place in the future, of what the...

The quarterly results presented by the GL events group to some extent set the tone for the recovery in the MICE segment worldwide. A major player in the convention and corporate events sector, the French group posted growth of 19.2% over the first nine months of the year. Sales came to...

Mulhouse may not be the first choice for a conference or incentive trip in Alsace. The second most populous town in Alsace (110,000 inhabitants) lacks all the epinal images that the region generally conveys. Here, you'll be desperately looking for the pretty half-timbered houses adorned with masses of geraniums that...

Lausanne is ready for the MICE upturn, and is equipping itself with new assets to make the difference in a sector that is more competitive than ever. The Olympic capital is in the process of inaugurating its brand new conference centre. Accessible since this summer, the Millennium is gradually opening up to meeting and event organisers. A number of spaces have already been opened...