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Sophie Hulgard (Accor): "Our customers have high expectations of us in terms of...

Since last year, Accor's teams in Northern Europe have been bringing together their main corporate clients at the Masters of Travel, the second of which took place at the end of May in Frankfurt. Why did you decide to organise this event? Sophie Hulgard - Covid has accelerated certain trends, the needs...

Marriott: soon a huge conference hotel in Munich

To become nothing less than one of the most sought-after conference hotels in Germany, if not Europe. Expected to open at the end of the year, the Munich Marriott Hotel City West is clearly setting out its ambitions. These ambitions are based on concrete elements, with a plethora of facilities to host professional meetings. Newly built in the up-and-coming...

Incentives, seminars: your next event in Malta

Just a stone's throw from Sicily and Tunisia, Malta is on the border between East and West, in the heart of the Mediterranean. The temperature is mild all year round and the sky is mostly deep blue. Exotic, welcoming and gourmet, Malta is within easy reach of the French market. Everything is...

Le Touquet-Paris-Plage back in the MICE spotlight

Situated between 2 and 3 hours from Paris, London and Brussels, Le Touquet-Paris-Plage occupies a privileged position when it comes to business tourism in the Haut-de-France region. However, recent investments have strengthened its position in the wake of the health crisis, at a time when companies are looking for quality locations, if possible in the heart of the...

Bordeaux, a sustainable destination between city and nature

On the one hand, a priceless cultural heritage, with all the liveliness and appeal of city life; on the other, the invigorating air of the ocean, the great outdoors and the vast forests. Nature and history: Bordeaux has everything it takes to establish itself as a top international tourist destination....

Incentive travel changes direction

Climate change, the health crisis, the war in Ukraine... these are just some of the uncontrollable global factors that have profoundly changed the way we reward our customers and employees with a trip. Previously anecdotal and seen as a constraint, corporate social responsibility (CSR ) is now becoming a matter of course, as confirmed by Laure Dupont-Hury, head of the incentive travel division at...

Sodexo inaugurates its new MICE address: l'Apostrophe

L'Apostrophe, Sodexo's new MICE address, opened its doors at the end of March at 83 avenue Marceau in the 16th arrondissement of Paris. This 1,000 m² modular business centre joins Sodexo's Prestige Venues and Events collection, which already includes some twenty addresses. The location of the...

Metafore: two new seminar addresses in Paris

A year and a half after the inauguration of its first Paris address, on rue de la Boétie, we have more information about Metafore's development prospects. Two other sites dedicated to seminars and events are expected to open in the capital in spring 2022. The first will soon open its doors in the 9th arrondissement of Paris,...

Châteauform': happy talents make happy customers

Speech is silver, but silence is gold. So when we break it, it's often to say something important, something that touches you and reflects your deepest values. Châteauform' is not usually very forthcoming in its communications, and has long relied on word-of-mouth to spread the word about the quality of its inspiring seminar venues...

Senssi: a new seminar centre in Marseille

Senssi, a newcomer to the MICE market last December, recently inaugurated its very first venue for corporate customers. The young start-up launched by Anaïs and Benoît Jaouen has set its sights on Marseille. And more specifically in the 6th arrondissement of the city, where a 100 sq...

Event venues in Bordeaux: prestige and art of living

Aside from all its convention and exhibition centres and the multitude of meeting rooms in its hotels, what attracts organisers to Bordeaux in the first place is obviously the charm of the city itself, the historic heritage of its UNESCO-listed city centre, the diversity of urban activities or the...

Interview with Amélie Déchénais (Bordeaux Convention Bureau)

How is Bordeaux positioned today as a destination for congresses and corporate events? Amélie Dechenais - For the last four or five years, Bordeaux has been ticking more and more of the boxes when it comes to hosting major professional events, be they conferences and trade fairs, seminars or corporate conventions. Developments in air travel,...

Hotels in Bordeaux: address book

Quartier Euratlantique Hilton Garden Inn Bordeaux Centre With the MECA as its neighbour, the Hilton Garden Inn has been part of the future of the Euratlantique district since 2018. Close to the headquarters of numerous companies, the American group's mid-range hotel is naturally geared towards a business clientele, while being ideally positioned for leisure travellers.

Business and development in France: interview with Eric Viale (IHG)

With the fifth wave sweeping across France and Europe, how do you see 2022? Eric Viale - I'm approaching this year with cautious optimism, but with confidence. The good thing is that we now have the lessons to learn and the best practices to apply, in addition to scientific advances and vaccination efforts. We have...

Accor launches an online booking solution for groups...

Reserving meeting rooms and bedrooms online in real time will soon be possible on the meetings.accor.com website. Over the next few months, the French group will be rolling out the GroupSync cloud solution developed by Groups360 for group bookings. By the end of...

A change of scenery guaranteed for "green" seminars in Les Landes

At a time when companies are looking for 'green' locations for their seminars and incentives, the Landes region believes it has a great card to play, thanks to its diversified MICE offering, its resolutely natural and sporting image, and its easy TGV access from Paris and Bordeaux to Dax...

Novotel Vaugirard: a creative credo for meetings and...

Suites that can be transformed into meeting rooms with a view of the Eiffel Tower, a rooftop cocktail bar and a strong emphasis on Italian cuisine: former Novotel Vaugirard regulars won't recognise their former Parisian base. And neither will the locals, who are cordially invited to...

Luxembourg adds gold to its wine in the...

After months without getting together, or getting some fresh air, companies are gradually getting back into the swing of getting together. Luxembourg is the ideal place to bring clients and staff together. Easily accessible by TGV from Paris, the country has everything you need in the way of natural areas and top-class event venues...

Hilton revisits a former warehouse in Porto, on the banks of the Douro river

Hilton has found a prime location to set up in Porto, surrounded by the wine cellars that have made the city world-famous. Located in Vila Nova de Gaia, on the banks of the Douro, the new hotel is housed in a converted former port warehouse. A transformation costing 40 million...

Châteauform': events in more than augmented reality

Speakers immersed in a 3D universe, graphics appearing as if by magic, backdrops that move or change colour at will, all illuminated by virtual 100% lighting: the new Studio Oxygène-Technologie XR, unveiled by Chateauform', takes the animation of corporate events a step further by combining the real with the virtual....