SNCF's high-speed services returned to form in 2017, with a gain of 8 million passengers to the end of October, including 6 million for the classic TGV and 2 million for OUIgo. There were also 1 million more passengers on Intercités trains than last year. " We are starting to see the first fruits of the differentiating our services between inOUI for the premium offer and YESgo for the TGV at the best price" said Guillaume Pepy, Chairman of the SNCF, on the occasion of the rebranding of the Voyages-sncf.com website as OUI.sncf.
Growth in traffic over the next few years will be based mainly on YESgo from the current 5% to 25% in 2020. The way is thus well paved for this low-cost offer launched in 2013, with a forecast of 7 million passengers this year, 14 million in 2018 and 25 million in 2020. To achieve this, OUIgo has just entered Paris with TGVs departing from Paris-Montparnasse to BordeauxNantes and Rennes. Other Paris stations are expected to follow. " The growth of OUIgo requires SNCF's far-reaching industrial transformation" said Guillaume Pepy.
Competing with carpooling and Macron coachesThanks to OUIgo, the SNCF believes it has regained market share among young people and families. highly price-sensitive customers" says Rachel Picard, CEO of Voyages SNCF. The arrival of OUIgo TGVs at Paris stations could also have a major impact on the quality of service. attract companies with a "best buy" policy whose travelling employees are likely to be looking for low-price TGV tickets at the last minute.
To grow from 99.7 million passengers in 2016 to 115 million in 2020, SNCF is also banking on its platform YES.sncf which, under its previous name, was France's leading e-commerce site, selling 86 million tickets in 2016 and generating sales of €4.1 billion. It therefore accounts for almost 50% of sales of the high-speed offer. " The aim is to strengthen the relationship with OUI.sncf by making it simpler, more relevant and more attractive to travel, whatever your budget." says Julien Nicolas, the site's French director. Customer service has also been strengthened, with 24/7 availability. A change of name that at last bears witness to the international ambitions of the site, with the word "YES" easily understood by foreign customers. The target has been set at 100 million tickets distributed on the site by 2020.
