Thalys study: added value on track for travel managers

Productivity, speed, economy and ecology: Thalys is playing its cards close to its chest in order to convince travel managers of the added value of the red train. A study published on 15 March by the rail company, "Pour repenser le temps de transport" ("Rethinking travel time"), attempted to measure the differences between the Thalys and the plane in the context of a business trip, with its specific imperatives.
DR Thalys

Although air and rail transport can be complementary, as shown by the development of the TGVAir service, the two main players in business travel are nonetheless competitors. This is all the more true in a European market where the high-speed network is in the limelight, and where facilities for business travellers are improving significantly. Thalys has just published a study highlighting the advantages of the "red train" over its air counterpart. The survey, carried out by EPSA, logically advocates the advantages of the train for professionals and their companies. As expected, the strong point of the Thalys lies in its value for money, with fares 62 to 70% cheaper than by air, for a limited difference in journey time. The report refers to "a much smaller difference for journeys of 3 to 4 hours", and points out that "since the acceleration of Thalys, the difference is now only 43 minutes between Paris and Amsterdam".

 
The highlight of the study lies in its third aspect, based on the views and practices of travellers, using on-board surveys and surveys of travel managers. This section focuses on the productivity of business travellers during their journey, helped in particular by the WiFi connection. The report states: "90 % of travel managers believe that the train is the most suitable mode of transport for working. And they're right: 97 % of business travellers work in Thalys. Nearly one in two even say they work efficiently for more than half the journey". In addition to this notion of efficiency, the nature of the work carried out on board would accentuate the advantage of the red train, since professionals on Thalys would devote themselves mainly to added-value tasks, and would particularly appreciate the electrical sockets (very important for 74% of business travellers), the Internet connection (65%), the calm (62%) and the possibility of telephoning (41%).
 

The study goes further, and finally attempts to put a figure on the overall value of the journey, by integrating the difference in duration and the average hourly cost of a manager. It concludes that "a Thalys journey for a manager between Paris and Amsterdam, for example, represents an overall investment of €476, compared with €701 by air, if the cost of the time spent is taken into account". These figures should contribute to the success of the train in general - and the Thalys in particular - with professionals, especially as the same study points to the cost of the journey as the main criterion for travel policy in 53% of cases, compared with 29% for the duration of the journey.

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Productivity potential of different modes of transport