Based on the observation - now widely shared - that the boundary between personal and professional life is more tenuous than ever, especially when it comes to travel, Voyages-sncf.com takes the bleisure route. The booking platform is launching its new V.Pro toolwhich primarily targets individual travellers and employees of VSE-SME. They can now enjoy greater flexibility when it comes to organising their travel, whether it's a meeting in Le Havre, a family weekend on the Côte d'Azur, or a 'mixed' break halfway around the world. All withina single space accessible on computer and mobile.
All travellers have to do is activate their free Pro profile with a single click, then link it to their discount card or loyalty programme. They can then simply label their future journeys to identify them in the personal and professional categories, and add comments where appropriate. Voyages-sncf.com's partnership with Concur also facilitates the management of expense claims, by allowing users to enter their tickets directly into the expense claim system. Another agreement, this time with Microsoft, allows travellers to book a train ticket at the same time as making a business appointment, without leaving the Outlook 365 interface thanks to a dedicated widget.
Reach 30% of business customers by 2020
" It should be as easy to manage your business trips as your leisure ones! "says Franck Gervais, CEO of Voyages-sncf.com. " Following the renewal of the route offered to our leisure customers, we want to offer our business customers the best possible travel experience with the launch of "V.Pro". The roll-out of this offer, mainly dedicated to VSEs and SMEsrepresents a axis major development projects for 2017. Business customers now represent 20% of our business and our aim is toreach 30% by 2020 "says Franck Gervais.
To achieve this, Voyages-sncf.com will soon be able to draw on a wider audience. Indeed, after this first version of V.Pro focused on the needs of travellers, a dedicated business module will be added to the tool in 2017from the first quarter. Each company will then be able to gain greater visibility of all the journeys booked via their customer account.
