We might have expected Norwegian to join forces with Ryanair to supply its long-haul low-cost flights thanks to the European network. This was also apparent from the media appearances of Bjorn KjosCEO of the Norwegian carrier. The agreement reached in the spring between Ryanair and Air Europa confirmed the low-cost carrier's transatlantic ambitions. In the end, easyJet seems to have beaten its competitor to the punch, by unveiling the 13 September a major agreement with Norwegian, which joins the new Worldwide by easyJet platform.
a virtual digital hub
It is presented as " the world's first flight connection service offered by a European low-cost airline ". EasyJet intends to rethink the connectivity offered until now by its competitors: " until now, traditional airlines have built their connectivity on costly and complex interline agreements and code-sharing procedures "As easyJet's managers point out, their preference is for " sales and self-connection partnerships and sales partnerships through a virtual digital hub which will offer the same type of connectivity, but in a simpler and more efficient way ".
negotiations already well advanced with carriers in the Middle East
In short, easyJet is connecting its short and medium-haul network to Norwegian's transatlantic flights. The airport of London Gatwick will be the hub of this interface, but Paris-CDG could also soon benefit from this new strategy. Indeed, the press release published on Wednesday makes no secret of the destinations targeted by the airline: " easyJet plans to expand to other key European airports such as Milan Malpensa, Geneva, Amsterdam, Paris Charles De Gaulle and Barcelona. ".
In addition, easyJet intends to integrate other partners into its "Worldwide by easyJet" platformand the company's managers even mention " negotiations already well advanced with Middle and Far East carriersamong others ". A new chapter in the history of easyJet is being written...
