It's Paris Fashion Week and Eurostar didn't miss the chance to present its new uniforms at Paris-Nord station on Tuesday. At 1pm on Tuesday, around twenty members of its on-board staff paraded in one of its trains positioned along track 2 to present the new uniforms. outfits to be worn from 1er October by its 2,600 employees in contact with its customers on its cross-Channel and continental routes. Following the unification of on-board catering, the company is now embarking on the final stage of the process. merger between Eurostar and Thalysa railway brand that will disappear in October 2023.
A cloakroom for personal touches
The new navy blue uniform - a colour that symbolises calm, authority and professionalism in particular - is the work of Emmanuelle Plescoff, a French fashion designer who has worked with Christian Lacroix and who was involved in this project for the first time with 80 of the company's employees. "This The collection reflects the history of Eurostar and who we are today. The brief was to be chic, elegant and iconic.says Gwendoline Cazenave, Eurostar's CEO. But it's not just about style. This collection celebrates the diversity of our team and the customers who travel with us every day. ". It comprises 54 interchangeable parts (shirts, dresses, trousers, jackets, waistcoats, ties, kilts, etc.) designed to suit all genders, sizes, functions and styles.
" There's a women's collection and a men's collection, but everyone can pick and choose from the entire wardrobe, according to their desires, their individuality and the touch of originality they want to bring with accessories like the green pair of Dr Martens and the scarf with the street art prints.says Emmanuelle Plescoff. This collaboration with employees has led to the creation of a collection that combines simplicity, reliability and a touch of urban flair ".
Sustainability at the heart of this new look
The environmental issue has not been forgotten in this change. Manufactured in the Euro-Mediterranean zone, this collection has been produced in compliance with ESG (Environmental, Social and Governance) standards and related certifications. " The fabrics have been carefully selected for their durability and ecological credentials, with the emphasis on recycled polyester and organic cotton. "says Emmanuelle Plescoff. The old uniforms will be recycled via Cepovett in France and Belgium, and Race Recycling in the UK. This new collection, which passengers will be able to discover from Wednesday, completes Eurostar's merger policy, following on from the new logo, the harmonisation of loyalty programmes and travel classes, the overhaul of the culinary offer, and the makeover of the continental lounges at Paris Nord and Brussels stations.
