With one eye on the past and the other focused on the long term, Airbnb's management has set out its strategy for the period to 2010. 2028while taking stock of the ten years since the creation of the giantcollaborative economy. A retrospective with impressive figures, with Airbnb claiming more than 300 million passengers hosted, 41 billion dollars generated for the hosts, and some 5 million homes listed today in 81,000 towns…
people thought that sleeping at a stranger's house was a crazy idea
On the occasion of the platform's tenth anniversary, its managers intend to move up a gear and take a new turn towards the destination of 2028. By that date, Airbnb intends to welcome no less than one billion travellers a year. " 10 years ago, we could never have imagined what Airbnb could become. People thought that sleeping in a stranger's house was a crazy idea. "Brian Chesky, co-founder, CEO and Head of the Airbnb Community. And yet today, millions of people do it every night. But we want to go further by supporting and developing our community so that in 10 years' time.., more than a billion people a year can experience magical journeys on Airbnb "he warns.
To do so, four new housing categories have been unveiled: holiday homes, unique accommodation, B&Bs and also Boutique-Hotelto attract independent establishments. These new offers, which are due to arrive this summer, will be in addition to the traditional types of reservation - whole units, private rooms and shared rooms.
Upmarket and loyalty
In addition, the immediate launch of the new Airbnb Plus should embody the platform's move upmarket. Today, this catalogue includes 2,000 homes in 13 destinationsThese are referenced after a site visit, and are intended to meet the needs of more than a few customers.a hundred or so criteria linked to cleanliness, comfort and design. Airbnb also intends to take this move upmarket even further with the launch of Beyond by Airbnbfollowing the acquisition of Luxury Retreats in 2017, and is set to position itself in the luxury segment.
Finally, Airbnb's managers want to go further in the logic of the loyalty programme. The offer Superhostwhich is aimed at members who host travellers in the best possible conditions, has been enhanced with new benefits, particularly in terms of the visibility of their advert.
