Brit Hotel for Brittany. A land rich in hotel adventures that has seen the birth of, among others, the Oceania in 1975, founded by the Branellec family, who were also behind the launch in Brest, in 1990, of B&B Hotels whose success, later supported by Eurazeo and now Goldman Sachs, now extends to the United States. While B&B boasts just under 800 hotels worldwide, Brit Hotel has yet to reach that number. But the footprint of the voluntary chain, created in 1993 by the Breton company Couédic Madoré and focused on independent hotels ranging from 2 to 4 stars, continues to expand in France, with today nearly 180 hotels and the target of 220 establishments by 2027.
According to the MKG rankings, Brit Hotel is now the seventh largest integrated hotel group in France. Since the start of the year, around ten new hotels have joined the Breton group's network, strengthening its presence in the French market. in key regions. From its origins in Lorient and Pontivy, of course, or in neighbouring Normandy, in Lisieux, but also well beyond, thereby diversifying its territorial network.
Arras, Bergerac, Gien, Tulle: Brit Hotel is offering new accommodation to business travellers in a number of provincial towns, following developments in Reims, Argentan and Mende, as well as in the centre of Lille. But the group's position has also been strengthened in the Paris Region with the Brit Hotel Confort Codalysa Marne La Vallée Torcy and the Brit Hotel Privilège Paris Rosny-sous-Bois. A fifth hotel in the Paris region, symbolising the network's desire to move upmarket.
Divided since 2015 into three categories - Essentiel, Confort and Privilège, the highest - Brit Hotel's offering consisted of just ten or so four-star or three-star 'plus' hotels just a few years ago. This number is now approaching thirty establishments as new hotels are added to the portfolio. new premium hotels Brit Hotel, as recently in Honfleur and Bagnoles de l'Orne, or the renovation of subsidiary hotels such as those in Nantes La Beaujoire and Limoges.
The latter, located just a stone's throw from the station and housed in a historic building - the former Hôtel Jeanne d'Arc, a former coaching inn converted to a hospitality business at the end of the 19th century - is an excellent example of this.e century - reopened its doors in summer 2023 after two years of renovation. A renovation which enabled it to add an extra floor and ten new rooms, so that it can now offer 70 keys, as well as a spa with an indoor swimming pool and a seminar room with a capacity of 26 people.
New MICE site to support the move upmarket
This more marked orientation towards the top of the rangeThe Brit Hotel Paris Orly Rungis project, which began in 2022 with the opening of the first hotel in the Paris region, is continuing with the opening of the new hotel in Rosny-sous-Bois. Inaugurated in September, this Privilege hotel is housed in a building that used to accommodate airline staff before being completely renovated. Located on the banks of the A86 motorway, 15 minutes by car from the Stade de France and around 30 minutes from both Charles de Gaulle airport and the centre of Paris, it offers 68 rooms, including 2 suites, as well as an indoor swimming pool and a 41 m² meeting room.
" The Brit Hotel Paris Rosny-sous-Bois will enable us to develop our territorial coverage in the Paris Region and confirms our desire to move upmarket, to offer an ever more comprehensive range of accommodation tailored to the needs of both leisure and business travellers." said Guy Gérault, Managing Director of the Brit Hotel network.
When it comes to business travel, the Breton group has given itself a new weapon with which to reach its business target group, with the launch at the beginning of the year of its new online booking site dedicated to business travellers. business eventsseminaire.brithotel.fr. This completely revamped online space is part of the group's digitalization drive to make it easier to organise seminars, training courses and cocktail parties.
While Brit Hotel's network includes around a hundred hotels suitable for hosting business meetings, organisers can access a wide selection of rooms, filtering them according to their needs - capacity, location - before submitting an offer. request a quote in just a few clicks. For the time being, Brit Hotel is working on integrating a booking tunnel so that customers can get a quote in real time and directly add different options such as catering and accommodation.
