The recent Formula 1 British Grand Prix gave the Hilton Group the opportunity to officially open its new Hilton Garden Inn, the the only establishment on the Silverston circuite. A hotel in an unrivalled position, along the 'Hamilton Straight', renamed in 2020 in honour of the British champion.
As part of the sporting weekend, the commemoration was attended by a host of celebrities, on the decks, Paris Hiltonthe granddaughter of the hotel group's founder, for an exclusive DJ set, and Lando Norris to cut the cake in honour of the 60th anniversary of the company.e anniversary of McLaren Racing. A racing team with which the Hilton group has a long-standing partnership, notably in the unique experiences offered to members of the Hilton Honors loyalty program.
With its rooftop bar offering 360-degree views of the circuit, its 197 rooms overlooking the track and the BOX Bar & Kitchen restaurant, the Hilton Garden Inn Silverstone is obviously an ideal base for motorsport fans. But the hotel is also a prime location for business tourism with a direct link to the circuit's integrated conference and exhibition centre.
The Silverstone Wing is the largest corporate events venue in the UK outside London, with 12,500 m² of floor space and a capacity of up to 4,000 people. This international conference and exhibition centre features 17 rooms in totalincluding an auditorium and over 5,700 m² of exhibition space. Its five halls provide access to all the vehicles, and there are also around forty garages. It's the perfect venue for major conferences and trade shows, but also for team-building seminars, with all that a Formula 1 circuit has to offer in the way of outdoor and indoor activities, including a visit to the Silverstone Museum.
Temple of F1, home of cricket
While the mid-range Hilton Garden Inn brand takes its place in the English temple of the automobile, it is also part of another historic venue for British sport: Manchester's Emirates Old Trafford. Not to be confused with its near neighbour dedicated to football, this stadium has been hosting major cricket competitions since the mid-1800s, having played host in 1884 to the first "The AshesThe legendary test matches between England and Australia.
A secret outside the Commonwealth, this major event has continued its history ever since and is bringing fans to their feet this July. The fourth Test, played at Old Trafford between 19 and 23 July, gave the stadium's owners the opportunity to present a vast project dedicated to hospitality and events. As part of a profound transformation of the stadium Emirates Old Trafford has spent £75 million on the redevelopment, which already saw the opening of a 150-room Hilton Garden Inn in 2017, as well as dedicated meeting and event space.
The hotel's capacity will soon be increased to 250 roomsThe Emirates Old Trafford will be extended to include a new floor made up entirely of suites. At the same time, this extension will develop the MICE capabilities of Emirates Old Trafford with two outdoor terraces, a restaurant and a new event space, The Edge, presented at the Ashes.
" We are delighted to be launching our new development this year, which will enable us to breaking new groundsaid Angela Hodson, Emirates Old Trafford Sales Manager. It will not only enable us to expand our event space and capacity, but also to broaden the range of options we can now offer our customers." .
Until now, when it came to hosting conferences and events, the stadium could already count on The Point, a column-free event space for up to 1,200 people with a panoramic view of the cricket pitch, as well as around ten meeting rooms and almost as many private boxes. All for corporate meetings for 2 to 2,000 people. In addition to their professional activities, these participants can also learn about cricket behind the scenes at the stadium. It's an original team-building opportunity to delve into the mysteries of a sport that's so British.
