Lease a Bike, yellow jersey for company bikes

"Ready to pull on the yellow jersey? No doubt Pavel Pogacar won't take kindly to the invitation from Lease a Bike, the sponsor of his main rival Jonas Vingegaard's team for overall victory in the Tour de France. Visit europe's leading company bike hire company took advantage of the exposure of the event and the team it sponsors with Visma to announce the forthcoming launch of its offer in France. The aim is clear: to democratise cycling in the workplace.

Compared with Belgium, where 200,000 employees have company bicycles, and even more so with Germany, where two million employees pedal every day, France is a market with little potential that has yet to be exploited, according to estimates, between 20,000 and 50,000 employees commuting to work by bicycle. Lease a Bike thus competes with other players such as Zenride and Azfalte, BeeToGreen and Tim Mobilité.

"What if tomorrow, having a company bike became as common as meal vouchers? By inviting French companies to offer their employees the bike of their choice, Lease a Bike aims to reproduce in France the success that the subsidiary of the Dutch Pon Group has already achieved in six other countries with 85,000 corporate customers. In the run-up to the start of the Grande Boucle, Volkswagen topped the 40,000 mark.^e bicycles supplied to its employees, four-fifths of which are electric models.

" This keen interest in bike hire shows our employees that we are offering them an attractive additional benefit which encourages individual mobility, improves health and, at the same time, sets a clear example of how sustainability can be put into practice. "said Gunnar Kilian, Member of the Board of Directors for Human Resources at Volkswagen AG.

Good for your health, good for the planet, good for your image: there's no shortage of good things to say about cycling. As part of its 2023-2027 cycling and walking plan, the French government intends to increase the modal share of cycling in journeys to 12 % by 2030, compared with 3.5 % when it began. This will be achieved through the development of cycle paths, an investment of an incentive for "vélotaf thanks to the sustainable mobility package.

With its 100% digital platform, which has been extended to the countries where Lease a Bike is present, Lease a Bike is part of this movement, positioning itself as a "one-stop shop". key intermediary between companies, their employees and reseller-partner networks. All that remains is to find the right gear to win this development race.