Artificial intelligence for corporate events: to help organisers come up with new and original ideas, Radisson is offering the Radisson Meetings Unbound solution. At the end of last year, the hotel group presented an immersive digital platform based on digital replicas of its hotels. This allows organisers to explore the floors and meeting rooms from their computer, with their different configurations, and then to book directly or send a request for a particular space.
This Radisson Meetings Unbound platform has just been enhanced with a dose of artificial intelligence. An initiative based on the Radisson Meetings Dream Machine, a machine for generating innovative event ideas and experiences. Using a customised generative AI tool, Radisson Meetings Dream Machine enables event professionals to transcend conventional boundaries, from conceptualisation to visualisation, by creating visually stunning representations of their dream event spaces.
" In a saturated conference landscape, it's hard to impress event organisers and attendees.said Daniela Dumitrescu, Global Director of Marketing Strategy, Radisson Hotel Group. Radisson Meetings Unbound and Radisson Meetings Dream Machine embody our company philosophy of making every moment count by leveraging the latest digital innovations." .
To showcase its virtual Radisson Meetings Dream Machine, the group is getting down to business by setting up "infinity rooms" in its establishments, the first of which was inaugurated at the Park Inn by Radisson Amsterdam City West, followed by others in Düsseldorf, Copenhagen, Manchester and Johannesburg. Infinity rooms testing the creative potential of innovation in vivo. Entering darkened meeting rooms, volunteers are guided through in-depth visualisation exercises that help them to reflect on the challenges of organising meetings and to find solutions, all accompanied by sensory experiences and light and sound effects.
" Event organisers go through various stages of the event planning process, and little by little the light comes back on, revealing infinite patterns, designed to facilitate co-creation and collaborative innovation" says the group in its press release. Broadening their vision, taking event organisers out of their comfort zone: Radisson's ambitions are real.
