Accor

As the World Cup has just kicked off across the Atlantic, the American hotel industry is strengthening its selection. Now integrated into the Marriott group's offering and loyalty programme, citizenM has opened its third hotel in Washington. The US capital had already discovered the brand's lifestyle ethos in 2020 with the CitizenM Washington DC Capitol,…

The timing is obviously well chosen. As the Football World Cup kicks off this Thursday, and before the team led by Kylian Mbappé makes their debut on June 16th, the Accor group is unveiling a partnership with Inspired By KM, the association founded in 2020 by the French captain. Its mission: to create a...

Almost as many, if not more than PSG and Barça, represented by 15 players at the World Cup, and slightly fewer than Bayern Munich with its 18 players: the Marriott group wins hands down for the number of hotels hosting teams during the World Cup with 14 establishments...

From the 10th heaven to the fifth star. Of course, the Pullman Paris Tour Eiffel will always be topped by its 10th-floor rooftop, offering an unparalleled view of the Iron Lady to companies meeting in its 280m² Trocadéro lounge, or in its four other rooms. While during periods of...

Fair, but could do better regarding CSR. Accor already sees almost all of its hotels using an environmental measurement tool and four-fifths eliminating at least 57 single-use plastic products, while food waste has been reduced to 149g/cover, below the initial target of 235g…

The Accor group continues its conquest of English-speaking Africa. The continent's leading international group with nearly 180 establishments, mainly in North Africa and French-speaking countries, the hotelier has just signed a letter of intent with the pan-African investor Shoreline Group to develop a network of hotels in Nigeria. Concluded on the sidelines of the Africa Forward summit…

As long as the growth algorithm remains intact, all is well. The war in the Middle East, which broke out on February 28th, has not darkened the horizon for the major hotel groups. The results presented for the first quarter of 2026 – admittedly, only one-third affected by the conflict – show no signs of…

A manifestation of the affordable hybrid hospitality sector that is increasingly seen in major cities, JO&JOE is set to expand its offering in France. Launched in 2016 by Accor, this brand, which straddles the line between a next-generation youth hostel and classic hotel, will benefit from a partnership established between Aken Ecosystèmes and the group…

Uber is tracing its route into the world of hospitality. Just after announcing a partnership with Expedia concerning hotel bookings in the American market and, in parallel, the integration of Uber journeys into the Expedia application, Uber has concluded another major partnership with the Accor group. A multi-market strategic partnership built on...

Adagio lance une nouvelle offre, Adagio Business +, dédiée aux entreprises et à leurs voyageurs d’affaires. Alors que cette cible constitue 45% de sa clientèle, le leader européen de l’appart’hôtellerie se destine aux entreprises partenaires contractées dans le cadre des moyens et longs séjours de leurs collaborateurs. « Conçue pour les entreprises, leurs collaborateurs et…

He was all that was missing to return to the golden age of the Orient Express legend. The largest sailing ship in the world, with its 220 metres in length and 25 in width, its three masts towering over 100 metres, and, inside as well as on its decks, everything you need to charm a…

Already apparent for several years, the hotel development dynamic in Africa is unlikely to stop. According to W Hospitality, the number of projects identified in 2026 saw an increase of 12.2 % compared to 2025. This represents a pipeline of 675 hotels and resorts for a little over 120,000 rooms which…

How do you explain the growing interest of major hotel groups in Africa? Trevor Ward - Hotel groups, particularly those listed on the stock exchange, absolutely need growth. However, compared to other markets like the United States where brand penetration is over 70 %, Africa remains very poorly covered. Less than...

Radisson, which has just surpassed the 100 hotels opened or to come in Africa, Hilton, which plans to open more than 100 hotels to reach 180 establishments across the continent, Accor, which is solidifying its presence in Morocco: the African hotel industry has been at the heart of the news for major hotel groups in recent days...

A transition to automatic writing. In three years, since its launch in January 2023, Accor's Handwritten Collection has reached around forty operational hotels and even more in development, with 45 establishments expected in France and internationally. Among the latter is a second address in Bucharest, the Tacadra hotel, but…

"Merde à Vauban". Accor will probably not adopt Léo Ferré's irreverence. Because it is a delightful prison that the French group is preparing for the first address in France of its luxury brand Emblems Collection. In one of these fortifications designed by Louis XIV's chief engineer for...

The union of the Bay of Angels and the Bay of Guanabara, a link between Rio and the Côte d'Azur. Currently under renovation, the Sofitel Rio de Janeiro Ipanema will inject a touch of Riviera elegance into the energy of Rio de Janeiro. Like other Sofitels around the world, starting with the New York Sofitel, whose new...

The Moroccan media are reporting that the Pullman brand will soon be offering a new hotel in Morocco in the fourth quarter. Already present in the country with the Pullman Mazagan Royal Golf & Spa, the Accor group's top-of-the-range brand is heading for Casablanca, again with a golfing bias. The hotel will be...

Just parked in the car park. Anthony Capuano, CEO of the Marriott group, used a sporting metaphor to describe where the hotel industry stands in the game being heralded around artificial intelligence (AI): "We're not even dressed up yet, and we're not even on the pitch yet. We're just one...

Since the beginning of February, business travellers visiting the La Défense business district for a few days or weeks have had a new apartment hotel at their disposal, the Adagio Access Nanterre. This opening had been in the pipeline since the announcement of the partnership between the long-stay subsidiary of Accor and Pierre & Vacances and the property group...