Accor

Europe laughs, the United States cries. To put it bluntly, these are the conclusions of the annual results presented over the last few days by the world's leading hotel groups, led by the US. While the Old Continent was one of their growth drivers last year, their performance on home soil was less impressive...

A story of tears, of a tomb of tears as a cradle. The tears shed by the fairies, saddened to have been driven from the forest of Brocéliande, which gave birth to the Gulf of Morbihan. Flooding the land, this lachrymal flow has given rise to a string of islands in which to take refuge, Île aux Moines and Île d'Arz. In...

"Emergency: need an Accor room tomorrow in Düsseldorf with flexible cancellation. What is the ALL member rate for a Novotel in Geneva from 20 to 22 February? Hotel Accor in Munich with fitness room open early, 15 min from Messe München. Hotel Accor in Nice, which can accommodate 20 people for...

Beyond ROI. More than just return on investment, the predominant evaluation criterion for decades, Accor sees other ways of assessing the value of business travel. The French hotel group recently published its vision of a profound transformation underway in the business travel industry, drawing from this evolution the concept of a "triple return...

Year on year, the Clef Verte label continues to expand among professionals committed to more responsible tourism. This year, the number of hotels, residences and other tourist accommodation solutions, including campsites, self-catering cottages and youth hostels, has passed the 3,000 mark. After growth of 45% last year, already symbolising a...

Remember that you're going to die... but not just yet! And even much later, if all goes well, according to the predictions of the Stanford Center on Longevity, which foresees a future with more and more centenarians. It's on this basis that Novotel has unveiled the ambition it intends to share with its customers,...

The milestone of 200 hotels is in sight for Ennismore. With around twenty lifestyle hotels expected this year, the group created by entrepreneur Sharan Pasricha and the Accor group - its majority shareholder - will continue to grow at a steady pace, having doubled in size in just a few years. "Reaching the 200...

For the moment, it's just a trunk. A very large trunk whose silver fronts monopolise the attention of passers-by on the Champs-Elysées. The criss-crossing Ls and Vs leave little mystery as to who owns the place. The first Louis Vuitton hotel could have been the flagship opening of 2026, like the Raffles at...

How would you sum up the history of the Sofitel Paris Baltimore, and what makes it an atypical establishment on the Paris hotel scene? Franck Poncey - The Sofitel Paris-Baltimore is first and foremost a building with a real history, which we remind all our guests of. It was built in 1892 by the architect Paul Lorin,...

With a good twenty hotels added in the first quarter and another batch of openings in the second, the Accor group is continuing to strengthen its presence in its domestic market. Widely the leader in its field, the group added several establishments in the first half of the year, under its Handwritten Collection, Mercure and greet brands in particular. And their networks have...

With 350 new addresses announced for the coming year, the Accor group will continue to grow around the world, thanks in part to its luxury brands. While 2026 will be marked by the inauguration in June of the world's largest sailing yacht, the Orient Express Corinthian, for the first exclusive cruise in the Mediterranean,...

His metamorphosis was announced. It is now a reality. The Sofitel New York, flagship of the Sofitel brand on the other side of the Atlantic, has just completed a long transformation phase, with Art Deco as the common thread linking New York and Paris, the main inspiration for the new decor provided by the HBA San Francisco design studio. Or when the art of living in...

Adagio has taken a major step forward in France. The European leader in aparthotels is to add nine establishments to its network in France in one fell swoop, through a strategic partnership with Sergic. Adagio will be taking over the management of tourist residences developed by this property services group as part of the revitalisation of the French...

In Deauville as in Budapest, the You hotels embody a current trend in urban and hybrid hospitality. The hotels are designed as places to live, with a mix of top-of-the-range rooms and shared dormitories, as well as a friendly bar and restaurant, a coworking space, a cinema and a...

A new generation of mountain hotels. Already renowned for breaking the codes of the urban hotel industry, Mama Shelter will be donning its Moon Boots to spread its offbeat spirit up there, way up there, in Val Thorens, Europe's highest ski resort. By autumn 2027, Accor's lifestyle brand, through its subsidiary Ennismore, will have...

Starting afresh. The reopening early next year of the Delano Miami Beach symbolises a new dynamic for the luxury and lifestyle brand, which will become part of the Accor group as part of the takeover of the American group SBE at the end of 2020. A flagship destination on South Beach since its opening in 1947, the hotel was revamped in the 1990s...

Give back to your city what it has given you. After rehabilitating the old port of Genoa to mark the 500th anniversary of the discovery of America by another famous Genoese, Christopher Columbus, in 1992, architect Renzo Piano is continuing to redesign the seafront of his native city through a...

Modified on 5 September at 11am The Accor group is unifying its range of subscriptions around a new global platform called ALL Accor+. Bringing together all the formulas, particularly those linked to the Asian and South American markets, this overhaul is based on four new options aimed at frequent travellers, particularly business travellers. Key subscribers for these cards, which offer discounts...

"We never imagined that the brand would travel so far". When he opened the first Mama Shelter in Paris in 2008, Serge Trigano, the co-founder of the brand, probably never imagined that his lifestyle and offbeat brand would expand to such an extent. Twenty or so hotels later - as well as becoming part of the...

Lifestyle hotels: a buoyant segment in the eyes of travellers... but also investors? Accor could one day prove the point by listing its nugget Ennismore, the parent company of brands such as Mama Shelter, The Hoxton, 25Hours and Mondrian, as well as the hotel chain..., on the New York stock exchange.