lifestyle
The Hoxton and art'otel, two interpretations of lifestyle in Berlin
The Hoxton lifestyle brand is officially entering Germany with its first hotel in Berlin. Located in West Berlin's Charlottenburg district, the hotel reflects the golden age of 1920s Berlin in its own way. Art Nouveau spirit in the rooms, Art Deco lighting, vintage furniture, Bauhaus works of art, murals inspired by...
Avani, a new lifestyle brand from Asia
After Anantara, the Thai group Minor is pushing ahead with another of its brands in Europe, Avani. Owner of the Spanish group NH Hotels since 2019 and of the Portuguese hotelier Tivoli since 2016, Minor had already started to build up the network of its Anantara luxury brand some time ago with the takeover of The Marker hotel in Dublin,...
CR7 hits the target in Paris with Pestana
This time, it's almost certain: Portuguese football star Cristiano Ronaldo is coming to Paris. However, 'CR7' will not be replacing Lionel Messi or Kylian Mbappe in PSG's attack. Rather than the accuracy of his header or his eye for goal, it is his lifestyle hotel offer that Parisians will be able to appreciate....
Zoku, a different idea of business hotels
Revolutionising the business hotel industry: since its launch in Amsterdam in 2016, the Zoku brand has set itself the ambition of offering "global nomads" places that are just like them. With its ingenious lofts and lively living spaces, it is targeting all those creative business travellers who have taken up hybrid working, staying here for a few days, there...
Marriott: a new landmark in the heart of Los...
Marriott is doing double duty in Los Angeles with the inauguration on 12 April of two hotels - a Moxy and an AC - under one roof in the heart of "DTLA", Downtown Los Angeles. Helping to revitalise the centre of the Californian metropolis, these two brands will be housed in a 37-storey tower,...
Melia: lifestyle in Lisbon, bleisure in Barcelona
Melia International has its sights set on Portugal, and Lisbon in particular. A virtual neighbour, the Spanish hotelier has nine hotels in the country, as well as seven under development. Of these, two are due to open in the Portuguese capital next year: a contemporary hotel for its mid-range Innside brand and, above all, a new hotel for its...
CitizenM: a fifth hotel opens in Paris, among other projects
"Why did they kill Jaurès? Like Jacques Brel, guests at CitizenM Paris Opéra may well ask themselves this question as they pass the infamous Bistrot du Croissant on the corner of their hotel. Or maybe they won't be asking themselves the same question at all. Long gone are the days when the great were murdered...
Madrid: classic luxury with JW Marriott, lifestyle luxury with UMusic
JW Marriott is gradually weaving its web in Europe with the opening of its tenth hotel, in Madrid. The luxury brand has been present in France for more than a decade, thanks to the takeover of what was once the Noga Hilton in Cannes - then a Sofitel, the Palais Stéphanie - and also has a prestigious address in London,...
Delano and Mondrian: ongoing expansion of these lifestyle brands
Delano, Mondrian: both of these brands play on the aura of their original hotels, pioneers in the 1990s of what was not yet called the lifestyle hotel industry. The Delano, in Miami South Beach, and the Mondrian, in West Hollywood near Los Angles, were two urban resorts that bore the...
Motel One: no clouds over its growth
The German group Motel One, which has built its reputation on contemporary hotels at affordable prices, is slowly but surely approaching the 100-establishment mark. Operating mainly in Germany, as well as in Paris, near Porte Dorée in the 12th arrondissement, the hotelier had 88 hotels at the end of last year. But it can also...
New horizons for Yotel
The next logical step for this brand inspired by Japanese-style capsule hotels, Yotel is due to open in the heart of Tokyo in 2024, in the Ginza district. Like a return to the seeds of the concept. "The importance that Japan places on technology and innovation has been an important source of inspiration for Yotel since its inception," says Yotel's CEO,...
Kopster: a business brand conquering the west of Paris
Kopster Paris Ouest Colombes has a clean, simple design, decorated with a zebra as its common theme, and a recognisable silhouette with a facade that turns blue, pink or purple depending on where you look. The aim of Kopster Paris Ouest Colombes is to showcase its lifestyle spirit and its range of products tailored to...
Ruby Hotels to expand in Marseille
The embodiment of lifestyle hotels at affordable prices, Ruby Hotels is stepping up its expansion in Europe. Launched in Germany at the end of the last decade, the brand began by conquering the major cities on the other side of the Rhine, before rapidly moving on to London, Vienna and more recently Amsterdam, Geneva and Zurich. Travellers will soon be able to discover...
Jo&Joe pulls out all the stops to win over MICE clients
The Jo&Joe brand is formalising practices that have become commonplace in its establishments, namely the use of their spaces for team meetings, mobile working and even team building breaks. Reinventing the youth hostel of yesteryear as a lifestyle destination, the brand created by Accor more than five years ago has won over customers...
Fairmont: luxury in Cape Town
Its acquisition last year by Kasada, Accor's preferred partner for its expansion in sub-Saharan Africa, was the first step in this direction. The Cape Grace, one of Cape Town's leading hotels, will become a fully-fledged Fairmont property by the end of the year. "We couldn't think of a more iconic hotel than...
Mondrian Cannes opens in March
Cannes, as well as soon seeing the reappearance of one of the jewels in its hotel crown - the Carlton - under the ultra-luxury Regent banner, owned by the IHG group, will be the first to welcome the debut of the Mondrian brand. Expecting its first guests on 10 March, the Mondrian Cannes will mark the arrival in France of this chic, contemporary chain from Ennismore,...
Singapore's hotel industry thinks bigger, greener
Singapore is both a hotel tradition embodied in historic monuments and a bold vision of the future. It is the timeless elegance of the Raffles, and the exaggerated modernity of the Marina Bay Sands (MBS). The use of the greatest architects, backed by the traditional precepts of feng shui. These apparent paradoxes, and...
Mama Shelter sets course for Casablanca
Europe of course, the Americas with a hotel in Los Angeles, soon the Asian continent and the Middle East with an opening expected at the end of the year in Dubai... The only territory left for Mama Shelter to explore was Africa. This should be a reality by 2024, with a project recently announced in the main...
Lifestyle brand Tribe sets up shop in Saint-Ouen
Launched by Accor three years ago, the Tribe lifestyle brand is continuing to expand by adding a tenth hotel to its offering, the third in the Paris region. After Les Batignolles in 2020 and La Défense last year, a new Tribe opened in Saint-Ouen at the end of January. The hotel's surroundings reflect the...
prizeotel to expand its design footprint in Europe
Ultra-colourful interiors, furniture with curved lines, peppy rooms: the prizeotel brand offers its customers a contemporary atmosphere that is more cheerful than pared-down. Inspired hospitality at affordable prices, in line with the concept of "designocracy" advocated by its resident decorator, Karim Rashid. Co-creator of the brand with German hotelier Marco...






































