Lufthansa

It's 2010 and British Airways has noticed that its image as an innovative player, which had largely characterised it in the 90s, is beginning to fade. The airline felt that it needed a serious marketing overhaul, and that year it revived the slogan that had long accompanied its image: "To Fly. To Serve". This tarnished aura...

Airlines are well aware that flexibility is a key factor in attracting business customers. The Lufthansa group is therefore stepping up a gear by launching a new offer this month, which applies to Austrian Airlines, SWISS and, of course, Lufthansa. Passengers in Economy Flex, Business Class flexible...

At the end of April, Air Berlin presented its results for the first quarter of 2017. This was an opportunity to demonstrate the severity of the cure administered at the time by the airline's management, in a last-ditch attempt to save the carrier: the fleet was down by 45%, with 75 aircraft instead of 136 in 2016; the...

Following its appearance on long-haul flights, in-flight WiFi is now being introduced on the short- and medium-haul routes of Lufthansa Group airlines. By the end of the first quarter of 2017, the Ka-band technology developed by Inmarsat will be present on 20 of the German carrier's aircraft, then, as...

As the launch airline for the Airbus A320neo, Lufthansa took delivery of its fifth new-generation aircraft at the end of December. The German airline has positioned this more fuel-efficient and quieter aircraft on its domestic routes from Frankfurt as well as on several European routes, notably to Oslo, Stockholm and Barcelona. A further ten of these single-aisle aircraft...

The agreement signed on Friday by Lufthansa and Etihad is a further step on the road to cooperation, even if it remains - for the time being - modest in scope. It simply provides for a code-share agreement on the Frankfurt-Abu Dhabi and Munich-Abu Dhabi routes (served by Etihad) and on the Frankfurt-Bogota and Frankfurt-Rio de Janeiro routes (served by...