MICE

On the one hand, a priceless cultural heritage, with all the liveliness and appeal of city life; on the other, the invigorating air of the ocean, the great outdoors and the vast forests. Nature and history: Bordeaux has everything it takes to establish itself as a top international tourist destination....

Climate change, the health crisis, the war in Ukraine... these are just some of the uncontrollable global factors that have profoundly changed the way we reward our customers and employees with a trip. Previously anecdotal and seen as a constraint, corporate social responsibility (CSR ) is now becoming a matter of course, as confirmed by Laure Dupont-Hury, head of the incentive travel division at...

L'Apostrophe, Sodexo's new MICE address, opened its doors at the end of March at 83 avenue Marceau in the 16th arrondissement of Paris. This 1,000 m² modular business centre joins Sodexo's Prestige Venues and Events collection, which already includes some twenty addresses. The location of the...

A year and a half after the inauguration of its first Paris address, on rue de la Boétie, we have more information about Metafore's development prospects. Two other sites dedicated to seminars and events are expected to open in the capital in spring 2022. The first will soon open its doors in the 9th arrondissement of Paris,...

Bologna's tourism industry has flourished in the shadow of a deep-rooted certainty among many Italians and Europeans. That of being a city totally focused on business. This is not untrue. With a population of 390,000, Bologna is one of Italy's major economic centres, with a dense network of companies in the agri-foodstuffs, electronics,...

To support its growth in the European business travel market, TripActions has clearly chosen to base its strategy on external growth. After acquiring the services of Reed & Mackay last May, and more recently Comtravo in Germany, TMC is now tackling the northern part of the continent. Destination Sweden and more...

With the easing of entry formalities, French travellers will once again be able to converge on Singapore. They will discover a destination resolutely committed to sustainable tourism. This exemplary approach is reflected in the many concrete measures taken, particularly in the tourism sector. Starting with the hotel industry and its flagship...

The title of top city in France - and seventh in the world - won by Lyon in the GDS Index 2021 (Global Destination Sustainability Index) could have marked the culmination of the destination's efforts on the long road to sustainable development. But this is not the case. On the contrary, Lyon's managers are accelerating their efforts with...

"We've been working for years to transform the trade fair, exhibition and congress industry in a more sustainable and inclusive way. We're proud to see Gothenburg receive the top prize in the Global Destination Sustainability Index Leadership Award every year since 2015. It's an award that crowns 30 years of promoting and...

Senssi, a newcomer to the MICE market last December, recently inaugurated its very first venue for corporate customers. The young start-up launched by Anaïs and Benoît Jaouen has set its sights on Marseille. And more specifically in the 6th arrondissement of the city, where a 100 sq...

The result comes as no surprise. German tourism has not been spared by the Covid-19 crisis, but the pandemic will still have given it some grounds for satisfaction. Admittedly, the total number of foreign overnight stays fell from almost 90 million to 32.2 million in 2020. In other words, its level...

Aside from all its convention and exhibition centres and the multitude of meeting rooms in its hotels, what attracts organisers to Bordeaux in the first place is obviously the charm of the city itself, the historic heritage of its UNESCO-listed city centre, the diversity of urban activities or the...

How is Bordeaux positioned today as a destination for congresses and corporate events? Amélie Dechenais - For the last four or five years, Bordeaux has been ticking more and more of the boxes when it comes to hosting major professional events, be they conferences and trade fairs, seminars or corporate conventions. Developments in air travel,...

Quartier Euratlantique Hilton Garden Inn Bordeaux Centre With the MECA as its neighbour, the Hilton Garden Inn has been part of the future of the Euratlantique district since 2018. Close to the headquarters of numerous companies, the American group's mid-range hotel is naturally geared towards a business clientele, while being ideally positioned for leisure travellers.

Study after study, poll after poll, Bordeaux reaffirms its special place in the minds of business leaders and their employees. According to Arthur Loyd's 2021 Barometer on the attractiveness of French metropolises, Bordeaux has climbed to second place for the first time in the Très Grandes Métropoles category, ahead of Toulouse...

Requests for postponements, cancellations of events: after a clear upturn from last summer onwards, La Rochelle has not escaped the new difficult period experienced by the events sector since mid-December. "From September to December, our activity was equivalent to what it was in 2019, and without that it would even have...

It's a world first: since last year, public transport in Luxembourg has been entirely free. This initiative, designed to encourage soft mobility, is part of the spirit of a country focused on sustainable solutions. Social initiatives, circular and solidarity-based economy: not to mention its natural environment, its entire economy is being transformed...

To demonstrate the resilience of its economy and get back on track after the pandemic, Luxembourg is making the digital transition its main focus for recovery. It's a strategy that's in tune with the times, but above all one that looks to the future. Behind the traditional spearheads of innovation in the Nordic countries - Sweden, followed...

What is the role of French Event Booster? Jeanne Choffé - French Event Booster is an accelerator for several types of player: for start-ups of course, who we help to access the events market, to grow, create jobs and create value for the end user. But we are also innovation partners...

The management of the Wisconsin Center recently launched the construction phase that will give the Milwaukee convention centre a whole new dimension. Scheduled for completion in the first quarter of 2024, the project will increase the building's surface area to more than 40,000 m², roughly double its current size....