As we look back on 2024, the Vienna is particularly satisfied with the past year. The Austrian capital broke all records for visitor numbers, with 8.2 million arrivals and 18.9 million overnight stays.. This represents an increase of 11% and 9% respectively.
Undeniable proof of Vienna's appeal: last year, the airport finally surpassed its previous record for 2019. The platform welcomed 31.72 million passengersan increase of 7,4% compared with 2023.
The Tourist Office is pleased to note the breakthrough of the rail transport. Its market share now stands at 30% of all arrivals. A success due to the popularity of night trains Nightjet Austrian Federal Railways ÖBB.
Nearly 200,000 French people in 2024
Europe represented (including Austria) over 6.38 million arrivalsThis translates into 14.66 million overnight stays. France remains one of Vienna's main tourist markets. France was ranked 7th in the top 10 in terms of arrivals (196,468, +7.8%) and 6th in terms of overnight stays (530,669, +9.1%). Of the top 10 outbound markets to Vienna, the French are the travellers who stay the longest, with an average of 2.70 nights.
"2024 was the most successful year for Viennese tourism since statistics began. In a difficult global economic climate, tourism in Vienna has proved to be a driver of added value, creating jobs all year round. "confirmed Norbert Kettner, Managing Director of the Vienna Tourist Office.
10 new hotels with over 3,000 beds by 2025
Hotels and guesthouses accounted for 81.5% of all overnight stays.The market share for rental flats was 14.3%. The preponderance of hotels is a key factor in the destination's success in hosting MICE activities. According to tourist office statistics, Vienna currently has 433 hotels. A total of around 40,900 rooms and 81,800 beds. Room occupancy rates rose sharply last year, climbing nearly four points to 87,1% compared with 83.3% in 2023.
However, it is unlikely that the hotel occupancy rate will fall significantly by 2025. Indeed, according to data from the tourist office, 10 new establishments will open their doors this yearor 1,498 additional rooms and just over 3,000 extra beds. The most eagerly awaited project is the opening of the Mandarin Oriental in the 5-star category. It is due to open this summer with a total of 138 rooms. The capital is also expecting to open 7 four-star hotels and 2 three-star hotels.
With almost two-thirds of hotel beds rated four and five stars, Vienna is ideally equipped to host major events. In 2025, the Austrian capital is expecting host more than 50 congresses and conferences more than 1,000 participants each. As well as six conferences with over 10,000 participants.
Johann Strauss Jr., the guiding light for Viennese tourism in 2025
The year 2025 will celebrate 200th anniversary of the birth of one of Austria's most famous composers, Johann Strauss fils. Probably the most iconic of Viennese musicians, with his famous Blue Danube waltz. Vienna will be organising 65 events around this legendary figure at 69 different venues in the city. A perfect theme for an incentive trip alongside a congress.
