A loyalty programme for Austrian railways ÖBB

ÖBB VorZUGspunkte is the new loyalty programme of the Austrian railways ÖBB. It rewards its members with bonuses and should encourage them to use the train.
ÖBB loyalty programme
Vienna Central Station (Photo: Luc Citrinot)

VorZUG (pronounced phonetically "fortsoug") is a play on words for anyone wondering about such a name: it means both "to put the train in front" and "to give preference". In any case, the new programme of the Austrian Federal Railways aims to promote rail travel. Customers who join the ÖBB loyalty programme can start collecting points immediately.

For every euro spent, customers receive one VorZUG point. on your ÖBB account for almost all tickets, whether a standard ticket, a network ticket or a season ticket...