Alaska Airlines launches electronic baggage labelling system

Alaska Airlines will be the first airline in the US to launch an electronic baggage tag programme. The programme will be in place by the end of the year.
Alaska Airlines electronic labels
Electronic baggage tagging will revolutionise travel with Alaska Airlines at the end of the year (Photo: Alaska Airlines)

The technological breakthrough announced by Alaska Airlines will bring numerous benefits to passengers. The electronic luggage tags will enable travellers toavoid printing traditional baggage tags at the airport. Travellers will be able to activate their labels from anywhere - their home, their office or even their car. up to 24 hours before their flight via the Alaska Airlines mobile application .

Virtually total control over recording

This technology allows our customers to label their own luggage in a matter of seconds. It allows the entire check-in process to be carried out almost entirely outside the airport." explains Charu Jain, senior vice-president merchandising and innovation at Alaska.

Activation is simply by placing the mobile phone used for check-in on the electronic baggage tag.. It has an antenna that reads the information transmitted from the phone. The label is displayed on the application with all the flight information. At the airport, Passengers can drop off their baggage directly, without having to print out their labels. on a terminal.

Photo: Alaska Airlines video screenshot

Le roll-out of the electronic label programme will take place in several phases. The first stage will initially include 2,500 frequent travellers from Alaska Airlines. They will be able to use electronic baggage tags at the end of 2022. Alaska Airlines Mileage Plan members will have the opportunity to purchase the aircraft early next year.

This technology will also enable our employees to spend more time assisting passengers. And also to reduce the queues" says Charu Jain. Alaska Airlines has code shares with American Airlines, British Airways, Air Tahiti Nui and Royal Air Maroc, among others.