Belambra provides further proof of the sustained growth of MICE in France. France's leading holiday clubs to dedicate four of its sites entirely to business customers during the peak seminar season. In May and June, and in September and October, the clubs at Anglet, La Grande Motte and Les Criques on the Giens peninsula, as well as the Domaine de Mousquety at Isle sur la Sorgue, will be entirely reserved for business groups, from executive committees to large team meetings of up to 1,000 employees.
With more than 500 seminars organised each year in some twenty locations, Belambra is no stranger to the MICE scene. But with its lively, large-capacity venuesthe specialist
of leisure clubs is designed to meet the strong corporate demand for meetings and events. " The club product is more than ever adapted to the new aspirations of companies and employees: the greatest luxury is space, and the club is a real place to live, where you can get together in the best possible conditions.s", said Mario Pilato, Belambra Sales Director.
This dedicated meetings and events strategy is supported by a move upmarket offer. In 2022, Belambra spent more than €30 million renovating its sites. As part of this, the seminar clubs have benefited from the renovation of their conference and meeting rooms, as well as the installation of equipment dedicated to the needs of this clientele. At the same time, Belambra teams have been trained to welcome MICE groups and design events for up to 1,000 people on a single site.
