2020 retrospective: lifestyle and hybrid meetings in the hotel industry

Like most large-scale crises, the current pandemic is accelerating trends. In a series of articles published this year, we take a look at these trends, which were reinforced throughout 2020. And they are undoubtedly shaping the business travel of tomorrow. Today, lifestyle hotels and hybrid meetings.
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For VIP meetings, the InterContinental Lyon-Hôtel Dieu offers its Petit Dôme room, less formal than the traditional boardrooms.© Studio Jean-Philippe Nuel - InterContinental Lyon

Faced with the boom in videoconferencing solutions and the constraints involved in organising events, the hotel industry is speeding up the introduction of hybrid meetings.

Melia Hotels takes another look at hybrid events

The Spanish group Melia Hotels announces the launch of its "Melia Hybrid Solutions", a range of technological solutions for hybrid meetings. (14 December 2020).

Accor: a new range of solutions for hybrid meetings

In January, Accor will launch a range of solutions for hybrid meetings based on a network of connected hotels that is unique in Europe. (7 December 2020 (Publi-communiqué).

Châteauform' invests in digital events: three new studios

In response to the need for events organisers to go digital, Châteauform' is inaugurating three new recording studios in Paris. (13 November 2020).

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Studio 28, located on Avenue George V, is one of three new venues inaugurated by Châteauform' for digital events.

Radisson Hotel: luxury in Brussels and hybrid rooms and meetings

The Radisson Hotel Group has unveiled a new luxury Radisson Collection hotel in Brussels, featuring hybrid rooms and meeting rooms. (23 September 2020).

InterContinental Lyon: meeting after meeting

In response to the crisis, the InterContinental Lyon Hôtel-Dieu has developed new offers for business travellers and meeting customers. Madelijn Vervoord, InterContinental Hotel-Dieu's Director, explains and provides an update on demand. (30 July 2020).

Still meetings, but in small groups

In the current health climate, the atmosphere is hardly conducive to meetings. In fact, the start of the new academic year has been very slow. And yet companies still need, and will continue to need, to bring their teams together to develop new strategies and rekindle links that have become strained in recent months. No doubt at events where digital technology plays an increasingly important role. (8 October 2020).

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Make the best of a bad situation. At a time when the clientele is returning to Parisian establishments at a snail's pace, the Hôtel du Louvre is making its Officine bar available to companies for meetings or working lunches in a privileged setting. Hôtel du Louvre

Design, a relaxed lobby and trendy restaurants: the lifestyle brands are the focus of attention for hotel groups.

Accor strengthens its position in lifestyle hotels

Accor has announced its merger with the Ennismore group, known for its Hoxton hotels, with the aim of creating the world's largest lifestyle hotel operator. (25 November 2020).

London: lifestyle and a 'super boutique hotel

A hotel by star chef Nobu, a trendy urban residence, a "super boutique hotel": the hotel industry continues to swing in London (10 December 2020).

Melia: luxury and lifestyle in the pipeline

Classic luxury with Gran Melia, lifestyle with Me, new Paradisus resorts: Melia Hotels is expanding its luxury offering around the world (24 November 2020).

CitizenM has taken up residence in Washington

As part of its drive to conquer American metropolises, the Dutch chain CitizenM has opened a hotel in Washington DC. (3 November 2020).

The Grand Quartier adapts to become a new Parisian HQ

The Grand Quartier is adapting its hotel, meeting and coworking facilities to meet the growing demand for office accommodation and commercial services tailored to the increasing popularity of teleworking. (16 October 2020).

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Galerie du Grand Quartier.

IHG: the voco hotels brand takes off in Paris

Voco, the IHG Group's new top-of-the-range hotel chain, is making its debut in Paris. This is the first of many openings in France and around the world. (30 September 2020).

Ascott continues to expand its lyf brand

Second opening in Bangkok, six projects signed: lyf, the Ascott group's co-living brand, is launching its expansion in Asia. While we wait for Europe? (17 August 2020).

Okko Hotels sets up in Toulon

Okko Hotels, the lifestyle brand with a strong business positioning, opens its tenth establishment in France in the heart of Toulon (25 May 2020).

The nhow RAI Amsterdam, design just a stone's throw from the congress centre

The Spanish NH group has just opened a highly contemporary 650-room hotel a stone's throw from Amsterdam's RAI congress centre. (17 February 2020).

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Lobby of the Amsterdam RAI nhow.