Meeting with Pascal Meunier, French Ambassador to Baku

How would you describe recent developments in Azerbaijan?

P. M. - The country is quite visionary. Admittedly, it can count on hydrocarbon resources that allow it to see ahead for a hundred years. Even so, its leaders are preparing for the post-oil era by giving greater prominence to renewable energies. In addition, having invested heavily in infrastructure, they are now investing in human capital. The country is smaller than Kazakhstan, but it could gradually come closer. In the medium term, some companies could make Baku their regional headquarters. However, the country does not feel very well known on the international scene, which is why it invests heavily in international events and congresses. An agreement has been signed with the city of Vienna to develop this segment.

Hasn't the fall in oil prices slowed this momentum?

P. M. - Having pursued a policy of unbridled investment, the country now needs to set some serious priorities. But the areas in which French companies have positioned themselves should continue to develop. The country's dream is to establish itself as a hub for the entire Caspian region, Central Asia and the Caucasus combined, based on models such as Dubai or Doha. But the big difference is that Azerbaijan has a population of 10 million. The country also has a charming hinterland, with the Caucasus mountains. There are plenty of natural resources for a Frenchman who wants to discover something other than the classic destinations.

What is the size of the French population in Baku?

P. M. - There aren't very many French people here: just under 200, compared with 120 when I arrived in 2012. That's still relatively low, but things are changing for the better. And major projects, such as the metro, should help to increase the number of expatriates by 50 % over the next two years.

What advice would you give to an entrepreneur tempted by adventure or to a business traveller setting off on their own?

P. M. - First and foremost, you need to find a local partner, because the bureaucracy can be complex... As for business travellers, they won't encounter many difficulties when it comes to accommodation, because there is a vast network of hotels here, of all types, and they rarely sell out.