" A first for the industry »This is how Naboo describes the evolution of its platform, which today reconciles those who organize events with those who manage their expenses. A few days after announcing its launch in Asia-Pacific With offices in Singapore and Australia, the technology player strengthens its position in the Meetings & Events market by bringing together in a single system the expectations of speed and simplicity from event teams and the imperatives of visibility and cost control for purchasing and finance departments.
" Today, we are building a new way to manage Meetings & Events on a large group scale »This transformation is symbolized by a new logo and a new brand identity designed by the agency Bleed," said Bryan Kulka, Head of Brand and Communications at Naboo. "It is materialized by the combination, in the same environment, of the organization, management, and control of corporate events.".
Dispersed providers, fragmented expenses: the MICE industry is a complex universe. And to bring order to this chaos, Naboo intends to bring together the scattered elements by using AI agents in the background to automate operational complexity, streamline processes and improve the quality of service for all stakeholders. The company emphasizes that thanks to AI that instantly negotiates quotes, it can achieve savings of % an average of 25 per event, without neglecting human advice and support. An approach that, according to Naboo, explains a Net Promoter Score (NPS) of 89, « against an average of about 40 in the sector ".
