Interview with Guillaume Ernié, CEO of AREP

Managing Director of AREP, Guillaume Ernié presents the advantages of French seaside resorts for incentive travel.
Guillaume Ernié, Managing Director of AREP
Studio Harcourt

The destination must be attractive, with reasonable transport costs

How many incentive operations do you organise each year?

Guillaume Ernié - Nearly 250 reward operations a year, including 130 seminars. Most of our corporate clients are Parisian or have their headquarters in Paris.

What factors will determine your choice of seaside resort?

G. E. - The destination must be attractive, accessible depending on where the groups come from, have sufficient accommodation capacity and be reasonably priced. We also need to be able to work easily with a particular resort, as the links we forge with local partners are very important. On the other hand, some towns, depending on the economic climate, are not politically correct for a company. Some, on the contrary, are trendy, like Bordeaux and, with it, Cap Ferret.

Do you have any favourite stations?

G. E. - Deauville is perfect for us: 1h30 from Paris, an elegant resort, a beautiful beach, quality accommodation with good capacity, a convention centre, places within walking distance, a variety of sporting and cultural activities and excellent value for money.