Accor

Accor has entered into an international partnership with Visa to offer new payment options to members of the ALL-Accor Live Limitless programme. The hotel group's loyal customers will be able to apply for the ALL Visa payment card, which they can use in their everyday lives. This gives them the chance to earn more points than ever before.

By posing as revolutionaries in the travel industry, new entrants such as Airbnb and Uber have created expectations that are sometimes difficult to meet. Is "disruptive" a concept that can be applied ad infinitum? Not for sure. As proof, these inventive players are still groping their way in the field of customer loyalty. For example, Uber...

The 3,000th hotel is a symbolic milestone, illustrating Accor's leadership position in Europe, where the group now has 340,000 rooms in 39 countries, representing half of its global portfolio. By way of comparison, Marriott International, the world's leading hotel group, has only...

Why did you develop the Accor group's loyalty programme with ALL? Ian di Tullio - ALL is the everyday lifestyle companion that brings together all the benefits, services and experiences offered by the Accor universe: it goes further than a traditional hotel loyalty programme. We have changed the positioning of the...

The changeover has been in the works since February, when the Accor group announced the launch of the new All loyalty programme, which is due to replace Le Club Accorhotels in the fourth quarter. With the end of the year approaching, the name change is now effective. The accorhotels.com website was transformed into all.accor.com in the middle of last week....

Paris Expo Porte de Versailles, which embarked on a ten-year project in 2013 to present itself in all its splendour on the eve of its centenary in 2023, has just completed a project to open up to the city as well as to the latest trends, be they roof terraces, an urban farm or architectural gestures...

The cybersecurity of the leaders in the world of travel has once again been called into question. In December 2018, Marriott revealed that 500 million customers who had booked a hotel with the former Starwood group had had their data hacked. This time, it is the turn of a subsidiary of the Accor group, the Gekko group, to be...

Accor will finally be adding to its hotel offering in Singapore. Until now, the French group has been mainly present in the luxury segment, notably with the acquisition of Raffles and Fairmont, but also through three Sofitels - including Sofitel So Singapore. Out of 14 establishments, the luxury and premium segment includes eight hotels under the Raffles, Fairmont and Sofitel brands.

Named greet, Accor's new brand complements its lifestyle offering by recognising that "today, more than ever, travellers are demanding a quality hotel experience at an affordable price, while at the same time looking for meaning in their purchases and their relationship with the world"....

By incorporating lifestyle codes, those little things that make up contemporary everyday life and the plastic that goes with them, the long-stay hotel industry aims to appeal to an ever-growing proportion of travellers. Here it adds a touch of design, there a dash of technology and, recently, a lot of conviviality. "This is the axis around which the...

Booking meetings online remains one of the major developments in the hotel industry that has been awaited, but has yet to materialise. However, the sector is getting closer and closer. While a player such as Cvent is moving ahead on its own, four groups - not least Accor, Hilton, IHG and Marriott International...

"Few hotels in the world become synonymous with their host cities. None more so than the Raffles for Singapore", says Christian Westbeld, General Manager of the famous establishment inaugurated in 1887. A hotel legend that business travellers can now rediscover in sublime style after two years of closure for a meticulous refurbishment...

Wojo, the ambitious coworking brand supported by Bouygues and the Accor group, is setting out to conquer two new destinations. After introducing its Corner concept at the Mercure Paris Montmartre Sacré-Cœur hotel in November, it is now at another of the hotel group's brands - and in a different part of the world - that Wojo...

Have meetings and events become a key segment for Accor? Markus Keller - With the development over the last ten years of a major network in Asia and the Middle East, with establishments equipped with large meeting areas and ballrooms, a rethink of our MICE strategy became necessary. Historically based on the ibis and...

Already partners in their loyalty programmes, Air France-KLM and Accor are going one step further by offering their loyal customers a dual reward system described as "unprecedented in the European travel sector". Since 20 June, loyal customers of these two major players in the French travel industry and Accor have...

Is your appointment as Accor Regional Director for West and Central Africa just an HR issue, or is it part of Accor's new organisation on the African market? Daniel Karbownik - It's more a question of 'internal cooking', even if the Accor group has indeed reorganised itself in Sub-Saharan Africa, to make it the priority destination...

At a time when the online booking of meetings is still one of the grails sought after by the hotel world, Accor and meetago, one of the largest providers of booking solutions for the MICE segment in Central Europe and supported by HRS, have announced a strategic partnership at the IMEX trade fair in Frankfurt....

What remains of the former Pullman Abidjan after this extensive renovation? François Cernejeski - The renovation of the Pullman Abidjan hotel began in July 2016. Initially, the project mainly concerned the rooms. The hotel was closed from 14 March 2017, before reopening at the end of 2018. To tell the truth, it...

After having to close its doors for twenty months and more than two years of renovation work, the Pullman Abidjan hotel is clearly intent on making up for lost time. Cultural and festive events have been taking place at a frenetic pace since the hotel reopened. And you'll be surprised to see the Plateau come alive at last, to a tune rarely heard before...

Wojo aims to become the European leader in coworking over the next few years. How are you going to roll out your offering so quickly? Stéphane Bensimon - We currently have ten sites, eight in Paris and two in Lyon, and we have 5,000 members and over 350...