Accor

Booking meetings online remains one of the major developments in the hotel industry that has been awaited, but has yet to materialise. However, the sector is getting closer and closer. While a player such as Cvent is moving ahead on its own, four groups - not least Accor, Hilton, IHG and Marriott International...

"Few hotels in the world become synonymous with their host cities. None more so than the Raffles for Singapore", says Christian Westbeld, General Manager of the famous establishment inaugurated in 1887. A hotel legend that business travellers can now rediscover in sublime style after two years of closure for a meticulous refurbishment...

Wojo, the ambitious coworking brand supported by Bouygues and the Accor group, is setting out to conquer two new destinations. After introducing its Corner concept at the Mercure Paris Montmartre Sacré-Cœur hotel in November, it is now at another of the hotel group's brands - and in a different part of the world - that Wojo...

Have meetings and events become a key segment for Accor? Markus Keller - With the development over the last ten years of a major network in Asia and the Middle East, with establishments equipped with large meeting areas and ballrooms, a rethink of our MICE strategy became necessary. Historically based on the ibis and...

Already partners in their loyalty programmes, Air France-KLM and Accor are going one step further by offering their loyal customers a dual reward system described as "unprecedented in the European travel sector". Since 20 June, loyal customers of these two major players in the French travel industry and Accor have...

Is your appointment as Accor Regional Director for West and Central Africa just an HR issue, or is it part of Accor's new organisation on the African market? Daniel Karbownik - It's more a question of 'internal cooking', even if the Accor group has indeed reorganised itself in Sub-Saharan Africa, to make it the priority destination...

At a time when the online booking of meetings is still one of the grails sought after by the hotel world, Accor and meetago, one of the largest providers of booking solutions for the MICE segment in Central Europe and supported by HRS, have announced a strategic partnership at the IMEX trade fair in Frankfurt....

What remains of the former Pullman Abidjan after this extensive renovation? François Cernejeski - The renovation of the Pullman Abidjan hotel began in July 2016. Initially, the project mainly concerned the rooms. The hotel was closed from 14 March 2017, before reopening at the end of 2018. To tell the truth, it...

After having to close its doors for twenty months and more than two years of renovation work, the Pullman Abidjan hotel is clearly intent on making up for lost time. Cultural and festive events have been taking place at a frenetic pace since the hotel reopened. And you'll be surprised to see the Plateau come alive at last, to a tune rarely heard before...

Wojo aims to become the European leader in coworking over the next few years. How are you going to roll out your offering so quickly? Stéphane Bensimon - We currently have ten sites, eight in Paris and two in Lyon, and we have 5,000 members and over 350...

The acquisition of Fairmont, Raffles and Mövenpick, partnerships with SBE, Rixos and Banyan Tree, the development of Sofitel and Pullman: for the past three years, Accor has made no secret of its ambitions in the luxury and top-of-the-range hotel sector. As a mirror image of this strategy, the French group intends to use these prestigious establishments to consolidate its position...

As might have been expected, Accor's entry into Nextdoor's capital does not simply mean an increase in its investment capacity, especially as the French coworking specialist already counted Bouygues Immobilier among its investors... The hotel group, which is constantly diversifying its portfolio of brands and, more generally, its activities...

How far will Accor go in developing its portfolio? Already well stocked with the acquisition of 14 new brands in 2018 alone, it has now added a new in-house brand: Tribe. The concept unveiled on 4 March by the French hotel group is already taking shape in Australia, with a 126-room establishment inaugurated...

Accor is changing its loyalty policy with the launch of a new lifestyle programme called ALL - for Accor Live Limitless. This change is accompanied by a new visual identity for both the group and the ALL brand, both of which will use the same monogram associating the letter A with the barnacle,...

Breaking down barriers and making the lobby a real place to live: this desire, which is increasingly shared by hoteliers, has been given concrete expression within the Pullman brand through The Junction concept. First introduced last year at the Pullman Bangkok King Power, it is now being offered for the first time in Europe at the Pullman Paris Centre-Bercy and...

After Germany, Austria, Switzerland and France - with the inauguration of a strategic address opposite the Gare du Nord in Paris - the 25hours brand is heading for Denmark. Its managers have just announced the forthcoming opening of its first hotel in Copenhagen, scheduled for June 2021, with 243 rooms. And for its arrival...

"Standardisation is over": Sebastien Bazin, CEO of AccorHotels, is sounding the death knell for the efficient, streamlined budget hotels that were the norm for many decades. Personalised establishments that are open to the outside world, a welcome that is both mobile and friendly, lobbies that have been transformed into living spaces: the ibis brand aims to meet new expectations...

AccorHotels has just unveiled its first Orient Express hotel project since the hotel group and SNCF entered into a partnership in 2017 to develop this new prestige brand. And, coincidentally, this comes just a few days after LVMH announced that it was buying Belmond, the former Orient Express group which...

Spacious, colourful, stylish and packed with technical solutions and technological innovations, this Smart Room was designed in partnership with designer Didier Versavel, and after consultation with Group employees with disabilities. Particular attention was paid to the bathroom, where everything is adjustable, from the shower head to the...

True to its strategy of acquisition and diversification, AccorHotels has made a new acquisition: the hotel group has set its sights on the 21c Museum Hotels brand. This company, which appeared in 2006, has developed a promising concept of all-in-one complexes combining a boutique hotel, a trendy restaurant and a contemporary art museum. AccorHotels is positioning itself in the...