Accor

The cybersecurity of the leaders in the world of travel has once again been called into question. In December 2018, Marriott revealed that 500 million customers who had booked a hotel with the former Starwood group had had their data hacked. This time, it is the turn of a subsidiary of the Accor group, the Gekko group, to be...

Accor will finally be adding to its hotel offering in Singapore. Until now, the French group has been mainly present in the luxury segment, notably with the acquisition of Raffles and Fairmont, but also through three Sofitels - including Sofitel So Singapore. Out of 14 establishments, the luxury and premium segment includes eight hotels under the Raffles, Fairmont and Sofitel brands.

Named greet, Accor's new brand complements its lifestyle offering by recognising that "today, more than ever, travellers are demanding a quality hotel experience at an affordable price, while at the same time looking for meaning in their purchases and their relationship with the world"....

By incorporating lifestyle codes, those little things that make up contemporary everyday life and the plastic that goes with them, the long-stay hotel industry aims to appeal to an ever-growing proportion of travellers. Here it adds a touch of design, there a dash of technology and, recently, a lot of conviviality. "This is the axis around which the...

Booking meetings online remains one of the major developments in the hotel industry that has been awaited, but has yet to materialise. However, the sector is getting closer and closer. While a player such as Cvent is moving ahead on its own, four groups - not least Accor, Hilton, IHG and Marriott International...

"Few hotels in the world become synonymous with their host cities. None more so than the Raffles for Singapore", says Christian Westbeld, General Manager of the famous establishment inaugurated in 1887. A hotel legend that business travellers can now rediscover in sublime style after two years of closure for a meticulous refurbishment...

Wojo, the ambitious coworking brand supported by Bouygues and the Accor group, is setting out to conquer two new destinations. After introducing its Corner concept at the Mercure Paris Montmartre Sacré-Cœur hotel in November, it is now at another of the hotel group's brands - and in a different part of the world - that Wojo...

Have meetings and events become a key segment for Accor? Markus Keller - With the development over the last ten years of a major network in Asia and the Middle East, with establishments equipped with large meeting areas and ballrooms, a rethink of our MICE strategy became necessary. Historically based on the ibis and...

Already partners in their loyalty programmes, Air France-KLM and Accor are going one step further by offering their loyal customers a dual reward system described as "unprecedented in the European travel sector". Since 20 June, loyal customers of these two major players in the French travel industry and Accor have...

Is your appointment as Accor Regional Director for West and Central Africa just an HR issue, or is it part of Accor's new organisation on the African market? Daniel Karbownik - It's more a question of 'internal cooking', even if the Accor group has indeed reorganised itself in Sub-Saharan Africa, to make it the priority destination...

At a time when the online booking of meetings is still one of the grails sought after by the hotel world, Accor and meetago, one of the largest providers of booking solutions for the MICE segment in Central Europe and supported by HRS, have announced a strategic partnership at the IMEX trade fair in Frankfurt....

What remains of the former Pullman Abidjan after this extensive renovation? François Cernejeski - The renovation of the Pullman Abidjan hotel began in July 2016. Initially, the project mainly concerned the rooms. The hotel was closed from 14 March 2017, before reopening at the end of 2018. To tell the truth, it...

After having to close its doors for twenty months and more than two years of renovation work, the Pullman Abidjan hotel is clearly intent on making up for lost time. Cultural and festive events have been taking place at a frenetic pace since the hotel reopened. And you'll be surprised to see the Plateau come alive at last, to a tune rarely heard before...

Wojo aims to become the European leader in coworking over the next few years. How are you going to roll out your offering so quickly? Stéphane Bensimon - We currently have ten sites, eight in Paris and two in Lyon, and we have 5,000 members and over 350...

The acquisition of Fairmont, Raffles and Mövenpick, partnerships with SBE, Rixos and Banyan Tree, the development of Sofitel and Pullman: for the past three years, Accor has made no secret of its ambitions in the luxury and top-of-the-range hotel sector. As a mirror image of this strategy, the French group intends to use these prestigious establishments to consolidate its position...

As might have been expected, Accor's entry into Nextdoor's capital does not simply mean an increase in its investment capacity, especially as the French coworking specialist already counted Bouygues Immobilier among its investors... The hotel group, which is constantly diversifying its portfolio of brands and, more generally, its activities...

How far will Accor go in developing its portfolio? Already well stocked with the acquisition of 14 new brands in 2018 alone, it has now added a new in-house brand: Tribe. The concept unveiled on 4 March by the French hotel group is already taking shape in Australia, with a 126-room establishment inaugurated...

Accor is changing its loyalty policy with the launch of a new lifestyle programme called ALL - for Accor Live Limitless. This change is accompanied by a new visual identity for both the group and the ALL brand, both of which will use the same monogram associating the letter A with the barnacle,...

Breaking down barriers and making the lobby a real place to live: this desire, which is increasingly shared by hoteliers, has been given concrete expression within the Pullman brand through The Junction concept. First introduced last year at the Pullman Bangkok King Power, it is now being offered for the first time in Europe at the Pullman Paris Centre-Bercy and...

After Germany, Austria, Switzerland and France - with the inauguration of a strategic address opposite the Gare du Nord in Paris - the 25hours brand is heading for Denmark. Its managers have just announced the forthcoming opening of its first hotel in Copenhagen, scheduled for June 2021, with 243 rooms. And for its arrival...