Accor

The acquisition of Fairmont, Raffles and Mövenpick, partnerships with SBE, Rixos and Banyan Tree, the development of Sofitel and Pullman: for the past three years, Accor has made no secret of its ambitions in the luxury and top-of-the-range hotel sector. As a mirror image of this strategy, the French group intends to use these prestigious establishments to consolidate its position...

As might have been expected, Accor's entry into Nextdoor's capital does not simply mean an increase in its investment capacity, especially as the French coworking specialist already counted Bouygues Immobilier among its investors... The hotel group, which is constantly diversifying its portfolio of brands and, more generally, its activities...

How far will Accor go in developing its portfolio? Already well stocked with the acquisition of 14 new brands in 2018 alone, it has now added a new in-house brand: Tribe. The concept unveiled on 4 March by the French hotel group is already taking shape in Australia, with a 126-room establishment inaugurated...

Accor is changing its loyalty policy with the launch of a new lifestyle programme called ALL - for Accor Live Limitless. This change is accompanied by a new visual identity for both the group and the ALL brand, both of which will use the same monogram associating the letter A with the barnacle,...

Breaking down barriers and making the lobby a real place to live: this desire, which is increasingly shared by hoteliers, has been given concrete expression within the Pullman brand through The Junction concept. First introduced last year at the Pullman Bangkok King Power, it is now being offered for the first time in Europe at the Pullman Paris Centre-Bercy and...

After Germany, Austria, Switzerland and France - with the inauguration of a strategic address opposite the Gare du Nord in Paris - the 25hours brand is heading for Denmark. Its managers have just announced the forthcoming opening of its first hotel in Copenhagen, scheduled for June 2021, with 243 rooms. And for its arrival...

"Standardisation is over": Sebastien Bazin, CEO of AccorHotels, is sounding the death knell for the efficient, streamlined budget hotels that were the norm for many decades. Personalised establishments that are open to the outside world, a welcome that is both mobile and friendly, lobbies that have been transformed into living spaces: the ibis brand aims to meet new expectations...

AccorHotels has just unveiled its first Orient Express hotel project since the hotel group and SNCF entered into a partnership in 2017 to develop this new prestige brand. And, coincidentally, this comes just a few days after LVMH announced that it was buying Belmond, the former Orient Express group which...

Spacious, colourful, stylish and packed with technical solutions and technological innovations, this Smart Room was designed in partnership with designer Didier Versavel, and after consultation with Group employees with disabilities. Particular attention was paid to the bathroom, where everything is adjustable, from the shower head to the...

True to its strategy of acquisition and diversification, AccorHotels has made a new acquisition: the hotel group has set its sights on the 21c Museum Hotels brand. This company, which appeared in 2006, has developed a promising concept of all-in-one complexes combining a boutique hotel, a trendy restaurant and a contemporary art museum. AccorHotels is positioning itself in the...

The project did not make it past the summer... Since the beginning of June, AccorHotels had been looking at Air France KLM. The French hotelier had even expressed its interest in a very official way, by way of a press release. Since then, the airline group has not really moved out of the...

And another strategic partnership for AccorHotels. Following on from Mantis recently in Africa, 25 Hours and Mama Shelter in Europe, Rixos in Turkey and the Middle East and Banyan Tree in Asia-Pacific, the French group has now acquired a stake - worth 50 % of the shares - in a group positioned in the...

Could AccorHotels become a shareholder in Air France-KLM instead of the French state? The hotel group announced on Sunday evening its interest in taking over the 14.3 % stake in the airline. This would make AccorHotels the largest shareholder, ahead of Delta Air Lines and China Eastern, which took a stake in Air France-KLM last year and both hold 8.8 % of the airline's...

Stars of the digital world - Mark Zuckerberg (Facebook), Satay Nadella (Microsoft), Gini Rometty (IBM), Dara Khosrowshahi (Uber) -, welcoming Pepper robots and a myriad of start-ups involved in artificial intelligence or connected objects: organised for the third time at the Porte de Versailles exhibition centre by Publicis and Les Echos, this...

Ector is aiming to win over business travellers with a new partnership. On 6 May, the digital valet company joined forces with AccorHotels to offer its services to the chain's customers. More specifically, this package of offers is aimed at Club Accor members. Members of the loyalty programme will earn points for each order...

AccorHotels has signed a partnership agreement with Cvent, the market leader in corporate event management, to deploy its Passkey web-based solution for managing event accommodation. Used by numerous establishments in the United States, as well as in Europe, including the Dolce Chantilly, this solution enables organisers to create a mini-site dedicated to their...

The shopping spree continues at AccorHotels. Following the acquisition of Moevenpick and the strategic partnership with South Africa's Mantis last month, and a few weeks after receiving the go-ahead from the Australian authorities for the takeover of the Mantra group, the French hotel operator has announced the purchase of the Chilean group Atton Hoteles. For this transaction, AccorHotels has teamed up with...

It had been announced ever since Le Figaro revealed on 25 April that AccorHotels intended to acquire Mövenpick Hotels & Resorts. Now it's official: AccorHotels is to buy the Swiss hotel operator. The French group has reached agreement with its owner, Saudi investor Kingdom Holding, on a price of 560 million Swiss francs, or 482 million euros. Completion of this transaction...

The 7th edition of the Global Meeting Exchange (GME) was held in Montreal at the beginning of March. More than 250 guests converged on the Fairmont Queen Elizabeth, whose $140 million (€113.5 million) renovation well deserved the spotlight. The...

Let there be no mistake: AccorHotels is going to be a force to be reckoned with in North America. The hotel group, which made the takeover of Fairmont Raffles official two years ago, naturally has big ambitions across the Atlantic. As a symbol, the latest inauguration of the Fairmont brand took place in Austin on 5 March, marking the arrival of the second largest hotel...