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Pullman is changing the rules of premium hospitality

A slightly stressed businessman arrives at check-in, no doubt weary from his endless travels. He then gradually loosens his tie, rolls up the sleeves of his white shirt before swapping it for a polo shirt to play with the shaker and blend in with the hotel's atmosphere...

Benoît Racle (Accor): "Pullman, a brand that's going to take off..."

Can you go over the genesis of Pullman XChange, this concept of events that accompany the brand's transformation? Benoît Racle - Their purpose is to allow us to take the time to ask ourselves questions, to have real conversations that go beyond small talk and allow us to think. Each time, the...

Waldorf Astoria Rabat-Salé: The epicentre of important meetings

Before we delve into the luxurious offering of the new Waldorf Astoria and the role your hotel will play in hosting major events, let's first talk about Rabat. The Moroccan capital still lags behind Casablanca and Marrakech. Why? Guy Bertaud - When people talk about Morocco, they think of...

Switzerland Destination: a train of innovations for MICE

Cities on a human scale, surrounded by nature and beautiful landscapes, bearing the marks of their rich past but looking towards the future, and all easily accessible by TGV from Paris: Switzerland offers everything that appeals to event organisers today. Namely, compact destinations where everything is done on foot or...

Regen’Ronqueux: Chateauform's Sustainable Laboratory

To be a guardian and protector of nature, rather than its master and owner: this is the spirit of a seminar house in the Chateauform group located in the upper Chevreuse Valley, the Château Regen'Ronqueux. A name that says a lot about the venue's ambitions. That is, not just to offset or limit the footprint of professional events, but to regenerate...

J. de Villeneuve (OneMICE): "Allow us to cover your entire..."

You've just launched OneMICE, a MICE expense management solution driven by Chateauform and the German platform MICE Portal. What is the origin of the project? J. d. Villeneuve Bargemont - This project was born from a shared observation and a common vision among the three co-founders: the MICE intermediation market is evolving…

Royaumont: The healthy spirit of seminars

To sow new ideas: this is the very essence, etymologically, of a seminar. To sow seeds that, later, may prove fruitful. Seminars convey this desire to go further, together, acting as a crucible conducive to reflection and, consequently, to action. Whether they focus on the material or the spiritual, for that matter, when it is…

Porsche Experience Centre Le Mans: the seminar that accelerates...

At the heart of the legendary 24 Hours of Le Mans circuit, the Porsche Experience Center Le Mans redefines company seminar codes. Here, meetings take on another dimension. Far from ordinary rooms, teams operate in a premium environment where the emotions of motorsport combine with professional efficiency. Between high-end infrastructure...

R. Lauron (Parc Astérix): "Our capabilities will take a leap..."

How is Parc Astérix's MICE activity characterised? Rodolphe Lauron - Parc Astérix hosts an average of 200 events per year, from ten people to a thousand participants. If we dropped to around 150 operations in 2025, their size increased, mobilising more rooms and more suites, with an impact…

Brussels Convention Street: interview with Ariane Deguelle (SQUARE)

In Brussels, a new approach to professional events is emerging, Brussels Convention Street, which aims to make the Mont des Arts a connected congress district by linking the SQUARE convention centre to four emblematic institutions: BOZAR, KBR – Royal Library of Belgium, the Royal Museums of Fine Arts of Belgium and the BELvue Museum.

A. Déchénais (Bordeaux Convention Bureau): "a ramp-up of..."

How is the events sector in Bordeaux performing? Amélie Dechénais - The destination has seen continuous growth since the pandemic. Between 2024 and 2025, we are observing a certain stabilisation, but at particularly high levels with trade fairs that are mainly national in scope, as well as international scientific and professional congresses. This momentum…

Nice: When business tourism relies on the (uncertain) future of OcéaNice

He was one of the elements contributing to the success of the Ocean Summit held in Nice in June 2025. Situated at the end of the Old Port, the OcéaNice conference centre was specifically built by the Lyon-based group GL Events for this United Nations conference. Taken over for management by the Tourist Office and…

A. Tripkovic Markovic: "Positioning Montenegro as a destination for..."

Montenegro is attracting more and more leisure tourists. Is the MICE client also part of the country's tourism strategy? Ana Tripkovic Markovic - This is one of our strategic priorities today. Although Montenegro is recognised by leisure clients, our long-term objective is to make the country a...

Accor, the ultra-luxe from palace to stronghold

"Merde à Vauban". Accor will probably not adopt Léo Ferré's irreverence. Because it is a delightful prison that the French group is preparing for the first address in France of its luxury brand Emblems Collection. In one of these fortifications designed by Louis XIV's chief engineer for...

Pierres d'Histoire develops the MICE activity of its houses

To celebrate its tenth anniversary, Pierres d'Histoire inaugurated its tenth and largest address to date in the summer of 2024, the Domaine de Richebourg near Houdan in the Yvelines department. True to its principles of safeguarding endangered heritage, this time the accommodation provider has set its sights on an old mill whose...

Domaine du Liziec: castle life in Vannes

A story of tears, of a tomb of tears as a cradle. The tears shed by the fairies, saddened to have been driven from the forest of Brocéliande, which gave birth to the Gulf of Morbihan. Flooding the land, this lachrymal flow has given rise to a string of islands in which to take refuge, Île aux Moines and Île d'Arz. In...

M. Eduardo (Naboo): "AI will make it possible to digitise events".

As CEO and co-founder of Naboo, how do you see the future of event booking? Maxime Eduardo - Artificial intelligence is a real game changer. The events industry is one of the last to make its digital revolution. They've all gone through it: the cinema with Netflix, music with Spotify, taxis with Uber,...

Dubai: a MICE destination with sustainable ambitions

On 22 November last, COP 30 came to an end in Belem, Brazil. That's two years, almost to the day, after the start of COP 28 in Dubai. From the Amazon to the Emirati desert, a single guideline for the world is emerging, a single imperative: to reduce its greenhouse gas emissions....

MICE: a convivial end to the year

The end of the year is approaching, and with it a host of parties and convivial team meals. Later, with 2025 behind us, it will be the turn of New Year's Eve, with events that are more outward-looking, for customers or partners. "The end-of-year celebrations are also the beginning-of-year celebrations. Our venues...

Dijon federates its MICE players around a commitment charter

Welcoming better, and together, to make Dijon a benchmark MICE destination: to attract major business events, the capital of Burgundy is counting on more than just its assets. These include, among others, optimum accessibility at the crossroads of motorways and railway lines, and quality infrastructures such as a...