loyalty programmes

Announced at the beginning of 2019, at the same time as PSG's shirt sponsorship, the details of the ALL loyalty programme were not actually presented until the end of 2019, in December. In other words, a few weeks before the start of the pandemic. Has its growth been affected? Mehdi Hemici - Indeed, we were completely...

These flights will be a bit like flying in a private club. British Airways is launching a series of flights exclusively for members of its Executive Club frequent flyer programme. 100% of the seats offered can only be paid for with "avios", points collected on the airline through its FFP. The first...

In-flight connectivity as a selling point to boost loyalty programmes? This is the credo being adopted by a growing number of carriers. Etihad has now taken the plunge, following in the footsteps of Turkish Airlines a few days earlier. From now on, it will be possible to communicate free of charge in-flight via the...

Accor has overhauled its range of frequent flyer cards, which previously included the Business Plus, ibis Business and Accor Plus cards for the Asia-Pacific region. All these cards will be replaced by new ones, whose names will be linked to the ALL - Accor Live Limitless loyalty programme. The...

Singapore Airlines' Business Class is getting a new lease of life when it comes to connectivity. The airline announced on 1 February that it was opening up free and unlimited access to passengers travelling in Busines Class. This also applies to PPS Club members. Until now, the connectivity offered to these passengers was limited to 100 MB....

While the future of Italian carrier ITA Airways may be moving away from the Air France fold, another key player in French tourism, Accor, is forging closer links with the transalpine carrier. From 26 January, the two airlines' frequent flyer programmes will offer a two-way conversion service. Under this scheme, all points...

With a simplified Miles & More programme, all Lufthansa Group airlines will offer their passengers a more comprehensible and transparent points system for obtaining and retaining Frequent Traveller, Senator and HON Circle status. The changes are due to take effect when passengers book flights from January 1, 2024. A new...

Like most hotel groups, is IHG satisfied with 2022 so far? Eric Viale - After a first quarter impacted by Omicron, we have seen a real upturn in business. Almost all our hotels are performing in line with, if not better than, 2019, with occupancy levels close to...

Following on from IHG and its One Rewards programme presented last April, the Radisson group is now reviewing its approach to loyalty. Still known as Radisson Rewards - many hoteliers are keen to emphasise this 'rewards' aspect - the changes it has undergone make it the most successful loyalty programme in the world.

Even if videoconferencing has become a new reality, it will never replace human interaction, which enables companies to create or strengthen business links. So it's high time to be "there" for business trips, handshakes and face-to-face meetings. To support your...

Marriott has set its sights on Paris Basketball for its entry into the arena of French sport. The partnership between the Marriott Bonvoy programme and the Paris club was made official on 29 September. "We've been looking for a sports partner in France for some time, and we've found the right one...

British Airways and Qatar Airways have just completed their ambitious global partnership. A partnership that allows the two carriers to pool the vast majority of their network. And to offer connections on what both describe as "the world's greatest connectivity between countries". The two carriers now offer...

TAP Corporate, TAP Air Portugal's frequent flyer programme, is specially designed for small and medium-sized enterprises (SMEs). It rewards them for every trip made by their employees to one of the more than 80 destinations served by the airline worldwide. It also gives access to a range of discounts and...

Spanish group Meliá Hotels International is expanding its B2B solutions. Through its Meliá PRO programme, the hotelier already offers dedicated packages for companies and event organisers. With the launch of "Meliá PRO Business Traveller: Benefits & Rewards", the group has chosen to target business travellers directly. Melià Hotels turns to...

Pursuing its idea of enhanced hospitality, Accor is extending the scope of its ALL loyalty programme to include urban mobility. Using the ALL application or the all.com website, members of the programme can now book a taxi or VTC and earn points by paying for their journey with a credit card, or even by...

From July 2022, Eurowings customers will benefit exclusively from Miles & More, the Lufthansa Group's frequent flyer programme. Members of the programme will have access to numerous benefits not generally available to customers of low-cost airlines. For example, they can earn and redeem...

Along with London, Paris is citizenM's favourite destination. These two major cities together account for almost a third of the thirty or so establishments offered worldwide by the pioneering lifestyle hotel brand. With 11 new hotels planned between now and 2023, the Dutch-based brand will be adding its own brand to its portfolio of...

Accor is expanding the range of experiences available to members of its ALL-Accor Live Limitless loyalty programme. Through a partnership with the digital platform Fever, which specialises in entertainment and leisure, the hotel group's loyal customers will be able to redeem their points - or pay for them by credit card - to book a...

The IHG Group's loyalty programme is changing its name to IHG One Rewards, rather than just IHG Rewards. The addition of "One" is a reminder that the British group was among the first to tackle the issue of customer loyalty in the hotel sector. But this new name...

Flying Blue, the frequent flyer programme of the Air France-KLM group (which also includes Transavia, Air Calin, Kenya Airways and Tarom) introduces "Flying Blue Family". Thanks to this new offer, any Flying Blue member aged over 18 can now create and launch their own "Flying Blue Family". And as a result...