loyalty programmes

Qatar Airways announced on 23 March that its "Privilege Club" frequent flyer programme had officially adopted Avios as its rewards base. Avios are already used as frequent flyer points by members of the British Airways Executive Club, Iberia Plus, Aer Lingus Aer Club and Vueling Club. The Qatari airline's membership of...

ITA Airways' new 'Piazza di Spagna' lounge in Terminal E at Rome's Fiumicino airport was the setting for the presentation of its new frequent flyer programme. Volare was launched last October, but it is only now that it is taking on its full dimension, with the integration of new partners and the expansion of the range of...

Car rental company Sixt has joined the number of partners in the ALL - Accor Live Limitless loyalty programme. By reserving a vehicle with Sixt, business travellers who are members of this free membership scheme will be able to earn loyalty points, at the rate of 200 Reward points for every €50 spent, 350 points for every...

IHG is heading south. This was already true in France, with the British group's latest developments taking place on the shores of the Mediterranean. It's just as true at continental level with the announcement of 10 forthcoming openings on the Iberian peninsula, some as early as this year, others by 2025. [link-block prefix="Read more...

According to Executive Traveller, the streamlining of Cathay Pacific's two frequent flyer programmes will take effect in July and will mean the demise of the Marco Polo Club brand. "Cathay" will be the new name behind the carrier's frequent flyer programme. The airline told the Australian site that the separate Asia Miles and Marco Polo Club frequent flyer programmes will be...

Announced discreetly in December, put into practice on 1 January 2022. Passengers travelling on Delta Air Lines with a basic economy fare will no longer earn miles on the SkyMiles frequent flyer programme. When questioned by the American media, a Delta spokesman said that the company was making this change because it was...

With the launch of the ALL-VISA payment card, does Accor intend to give itself new ways of getting in touch with its customers? Mehdi Hemici - Our aim is to establish a direct and more frequent relationship with our customers. What could be better than a payment card that is used several times a day?

In the United States, members of the Marriott Bonvoy programme can now earn points by ordering their meal on Uber Eats or by using the services of the world leader in VTCs. Loyal Marriott customers earn six points for every dollar spent on Uber Eats deliveries to the group's hotels in the United States. For...

The recent announcement of the partnership between the Flying Blue frequent flyer programme and Mooncard is great publicity for your corporate card offering. Tristan Leteurtre - Indeed. Even though we were already seen as a credible player, this partnership will give us a lot of visibility with companies, and potentially make it easier for them to...

Collect Flying Blue miles for personal use using your corporate card: Mooncard has become the first French player to enable companies and their employees to collect loyalty points when paying for their day-to-day business expenses. The French fintech company, which specialises in smart corporate cards and paperless expense management,...

Business travellers who need to get around despite the confinement will be able to take advantage of the offers and benefits reserved for customers of the HCorpo hotel reservation centre by becoming a member of the ALL-Accor Live Limitless loyalty programme. New members who join the programme before the end of the year will receive 500 "Reward...

Uber Rewards has been a long time coming, and you will have to wait a little longer before you can collect your first points. But the loyalty programme's arrival in France was made official on 29 January, and its effective roll-out has been promised "over the coming weeks". The most frequent customers of the VTC platform - particularly...

By posing as revolutionaries in the travel industry, new entrants such as Airbnb and Uber have created expectations that are sometimes difficult to meet. Is "disruptive" a concept that can be applied ad infinitum? Not for sure. As proof, these inventive players are still groping their way in the field of customer loyalty. For example, Uber...

Do loyalty programmes have a potentially negative influence on the behaviour of business travellers? Pascal Jungfer - These programmes are a key factor in the traveller's choice. They can sometimes be seen as a form of compensation for the hardship of travelling. Today, the vast majority of travel policies...

Artificial Intelligence (AI) has become a key part of Air Canada's strategy, with the airline launching a series of initiatives to shape the future of the services it provides to more than 50 million passengers each year. "Mega data and AI are now an integral part of our business," said Calin Rovinescu, president...

Why did you develop the Accor group's loyalty programme with ALL? Ian di Tullio - ALL is the everyday lifestyle companion that brings together all the benefits, services and experiences offered by the Accor universe: it goes further than a traditional hotel loyalty programme. We have changed the positioning of the...

The changeover has been in the works since February, when the Accor group announced the launch of the new All loyalty programme, which is due to replace Le Club Accorhotels in the fourth quarter. With the end of the year approaching, the name change is now effective. The accorhotels.com website was transformed into all.accor.com in the middle of last week....

G7 is turning the corner on loyalty with the launch of a brand new programme designed to reward its most frequent customers. This new loyalty scheme is designed to complement the various subscription offers already available, with members able to accumulate points according to the number of shopping trips they make each month. The programme is...

In the space of two months, two airlines have just announced changes to their frequent flyer programmes (FFPs). And unfortunately for the members concerned, all the new rules adopted over the last few years mean a downgrading of their programme and now of their status. Today, almost all airlines award...

Marriott became the world's leading hotel group after its merger with Starwood. This acquisition led to the creation of a mega loyalty programme, Bonvoy, which builds loyalty around experiences. How is this development in line with the times? Belinda Pote - Since the merger with Starwood, our portfolio now encompasses 30 hotel brands...