MICE

A few weeks ago, the Spanish group Barcelo announced a €50 million expansion plan in Portugal, on the island of Madeira. This investment will support the construction of a new hotel in the historic centre of Funchal, due to open at the end of 2025 next to the Mercado dos Lavradores, as well as...

With its 200 rooms, convention centre and 97 hectares of parkland with an 18-hole golf course, the Mercure Chantilly is the flagship hotel in the MICE segment for hotel owner and operator Atypio Hotels & Resorts. Already well known to businesses when it flew the flag for the Wyndham group's Dolce brand, the Mercure Chantilly...

Why choose Casablanca for your next Business Event 1. A contemporary capital and a hub connected both nationally and internationally. Casablanca, the economic capital of Morocco, embodies the very essence of the alliance between the richness of tradition and the effervescent energy of modernity. Nestling on the shores of the Atlantic Ocean, this captivating metropolis flourishes as...

What impact will the Olympic Games have on B2B events and office life? In its recent annual study of MICE trends in France, Coach Omnium estimated that more than a third of companies would see their MICE business decline as a result of the Olympic Games....

Incentive seminars, festive events such as afterworks, dinners, cocktails or product launches: these two types of business meetings have been driving demand for MICE since the end of the pandemic, gaining even more market share last year according to Coach Omnium's 31st annual study of trends in business tourism in France, carried out in...

A carbon footprint calculator created for the events industry by the events industry; a solution that is flexible enough to reflect the realities on the ground, from site operation to catering, stand design and design agencies, but also very rigorous in the collection and analysis of data.

Providing an ad hoc response to the sector's new needs: this is the credo of the IMEX Frankfurt event, to which business travel and MICE professionals will be converging from 14 May. With a global representation in terms of exhibitors, conferences covering the most topical issues and opportunities, IMEX Frankfurt will be the place to be...

On Monday, Kactus made official its entry into a new MICE segment: team building. It's a logical move for the technology platform specialising in BtoB events. All the more so as it is part of a buoyant context, as Kactus managers point out: "At a time when employees are seeing less of each other, but are looking for ways to...

A new MICE centre will soon be appearing at the Frankfurt hub, more precisely next to the Lufthansa Aviation Center (LAC). The German airline made the start of construction official on 12 April, with the aim of opening in 2026. The inauguration will coincide with the airline's centenary. The brand new...

Barcelona's business hotel sector is reinventing itself. Shortly after the revival of the former Hotel Rey Juan Carlos I, next to the Palacio de Congresos and now, after a long renovation phase, the Gran Melia Torre Melina, another hotel designed for business travellers has just appeared: the Grand Hyatt Barcelona. A hotel whose history...

With Covid out of the picture, the MICE business in Prague picked up again in 2023. The reopening of air services to the United States, Asia and the Middle East have contributed in particular to the good attendance of conferences and major international congresses, with the Czech capital also benefiting from the good performance of its main markets. In other words, Germany, the United States and...

Artificial intelligence for corporate events: to help organisers come up with new and original ideas, Radisson is offering the Radisson Meetings Unbound solution. At the end of last year, the hotel group presented an immersive digital platform based on digital replicas of the hotels. This enables organisers to explore the floors and...

Dossier written by Florian Guillemin and Arnaud Deltenre 1 April traditionally provides an opportunity to stimulate everyone's creativity when it comes to fake news. But sometimes reality is more than fiction. On Saint Hugh's Day, it's tempting to look back at these often zany, sometimes dramatic, but all very real misfires.

As the world's leading incentive travel destination, Dubai offers a wide range of experiences to suit all types of visitor. From five-star hotels to world-class restaurants, cultural attractions, shopping malls and entertainment, there's something for everyone. But, above all, there is...

As the world's leading meetings and incentive travel destination, Dubai offers a wide range of experiences for every type of visitor. From five-star hotels to world-class restaurants, cultural attractions and first-class shopping malls and entertainment venues, there's something for everyone...

So what is the typical profile of an event manager? What training, what career path and what sector of activity are most commonly represented in the role of event manager? What are the criteria for success, and the level of fulfilment? These are just some of the questions answered by the new study published on March 11 by...

Business travellers passing through Nashville will now find a suitable roof over their heads thanks to the recent opening of the Hilton BNA Nashville Airport Terminal. This is the first hotel to be directly linked to the Tennessee capital's hub by a covered pedestrian walkway. This development is part of a wider project, that of...

An inspiring setting for business meetings: Whether you're planning an executive meeting, a conference or a seminar, Médoc Atlantique offers an environment conducive to concentration and creativity. There are numerous establishments offering meeting space, ranging from modern conference rooms to historic wine châteaux and spaces...

A more than positive year in 2023 and new growth prospects in 2024: this assessment is shared by most of the major players in the global hotel industry, including Marriott, the world's leading group, which is reporting growth in revenue per room of almost 15 % in 2023 compared with 2022,...

Closing the Covid parenthesis once and for all, 2023 saw MICE activity in France exceed the record set in 2019. And 2024 is set to follow in the same vein, with a stabilisation at this high level, or even a small increase compared to 2023. These are the findings of the fifth edition of the study on trends in the sector...