MICE

Beyond ROI. More than just return on investment, the predominant evaluation criterion for decades, Accor sees other ways of assessing the value of business travel. The French hotel group recently published its vision of a profound transformation underway in the business travel industry, drawing from this evolution the concept of a "triple return...

Before going into detail, what is the background to today's announcement? Arnaud Katz - To understand this, we need to start from one premise: unlike business travel, prices and availability in the MICE sector are not fixed, determined in advance. They are not "off the shelf". Each event is unique: the date,...

On Monday evening, at the foot of the Triangle Tower in Hall 1 of Paris Expo, which is just completing its final floors, Unimev, the French Union of Event Professionals, presented its new year's greetings to its members on the sidelines of the bakery show, which has been renamed Sirha Bake & Snack since it was taken over in 2024 by the GL Events group....

Remember that you're going to die... but not just yet! And even much later, if all goes well, according to the predictions of the Stanford Center on Longevity, which foresees a future with more and more centenarians. It's on this basis that Novotel has unveiled the ambition it intends to share with its customers,...

Remarkable though they are, the record results celebrated a few days ago at the Grimaldi Forum in Monaco were relatively predictable. A year earlier, in an interview with Voyages d'Affaires, Managing Director Sylvie Biancheri was already predicting an unprecedented 2025 in terms of business activity. And with good reason: the MICE division...

How would you sum up 2025? Julie Coker - The number of visitors to New York is up slightly, with 64.7 million last year, compared with 64.5 million in 2024. What has really driven this year's result compared with last year is domestic leisure tourism. In addition to the...

The army has been sent to several American cities, the shutdown is dragging on, there is a lot of rhetoric against Europe, there is a travel ban on 39 countries, the cost of ESTAs and entry to national parks has risen, and there is the desire to scrutinise your social networks if you want to set foot on American soil......

At the end of 2025, TravelPerk unveiled its new identity: Perk. In addition to this makeover, its managers envisaged a "broader mission", in which MICE would play a more prominent role. This ambition is now taking shape with the arrival of a new module dedicated to event management. After all, the 'behind-the-scenes work' that...

Time-consuming Excel files, cross-referenced e-mails, cobbled-together rooming lists: managing participants is still the Achilles heel of the corporate events industry. Faced with this logistical no-man's-land, Kactus is entering 2026 with a miracle cure, or almost. The MICE specialist is today launching a highly promising application. The new tool centralises - at last...

Always in transit between two brands. This is a regular occurrence for hotels, and the former Pullman Paris CDG is no exception. Opened in 2015, the hotel has just been rebranded as Radisson Blu, according to the wishes of its owner, property investor Covivio. "The repositioning programme and the change of brand name will help to improve the hotel's performance...

Prague is one of Europe's most beautiful cities in terms of its history, arts and architecture. Which can also make it seem frozen in time. Is this really the case? Roman Muska- In fact, a lot is happening. Of course, you might get the impression that for 20 years, nothing - or almost nothing - has changed...

Omni has thought big for its arrival in Fort Lauderdale. The American group, which will soon be celebrating its 70th anniversary, recently inaugurated an address whose XXL dimensions should enable it to play a leading role when it comes to major events. With a catalogue of 801 rooms - including 82 suites - the...

What is the outlook for the MICE sector in 2025? What trends are emerging? Véronique Holveck - Growth in the MICE market in 2025 was moderate compared with 2024, but was still positive from one quarter to the next as 2025 progressed. In the last quarter of 2025, the respondents...

Alice Mafaity, who now oversees the 13 Hyatt hotels in France as Vice President France and also manages the Hyatt Regency Paris Etoile hotel at Porte Maillot, travelled the world before returning to France to join the American group. Her international career, always with major groups, has given her the...

As CEO and co-founder of Naboo, how do you see the future of event booking? Maxime Eduardo - Artificial intelligence is a real game changer. The events industry is one of the last to make its digital revolution. They've all gone through it: the cinema with Netflix, music with Spotify, taxis with Uber,...

There will be three of them. The decision taken at the end of last year by the New York State authorities involved the awarding of three casino licences for the most international of American metropolises and the country's leading destination with its 9.8 million tourists. New York is therefore preparing to...

How would you sum up the history of the Sofitel Paris Baltimore, and what makes it an atypical establishment on the Paris hotel scene? Franck Poncey - The Sofitel Paris-Baltimore is first and foremost a building with a real history, which we remind all our guests of. It was built in 1892 by the architect Paul Lorin,...

Just over two years after the first building was laid, the h2 conference centre was inaugurated with great fanfare on 6 December. Nearly 4,000 people flocked to the centre during the open afternoon, a sign of the public's interest in this new cultural and working facility. Why this name...

On 22 November last, COP 30 came to an end in Belem, Brazil. That's two years, almost to the day, after the start of COP 28 in Dubai. From the Amazon to the Emirati desert, a single guideline for the world is emerging, a single imperative: to reduce its greenhouse gas emissions....

Follow in the footsteps of Albert Londres, Alfred Dreyfus, "Papillon", Ariane or even Asterix, the first satellite launched by the famous rocket... Wander through Cayenne or Saint-Laurent-du-Maroni, discover the mangrove swamps, take a canoe trip along the border with Surinam, sleep in a hammock in a forest hut, literally touch history in the...