MICE

In the world of corporate events, there is one region that has managed to turn its history into a differentiating asset: Euskadi. Far removed from conventional convention centres, the Spanish Basque Country is emerging as a benchmark destination for organisers looking for boutique experiences packed with authenticity and character. Its natural proximity to France...

Taking the problem not the other way round, but in reverse: with the unveiling of a payment card, Naboo is tackling one of the biggest headaches for companies and their travel managers, that of MICE expenditure. This is an area where centralisation and consolidation are complicated by the myriad of suppliers potentially involved in a given project.

Marrakech isn't the only place for MICE in Morocco. Since 2009, the Mazagan Beach & Golf Resort has stood proudly facing the Atlantic Ocean, along a 7 km natural beach, just 1 hour from Casablanca. This proximity to the economic capital of the Cherifian kingdom, where many Moroccan companies have their head offices...

Unveiled by UNIMEV in spring 2024, the Cléo Carbone footprint calculation tool has been endorsed by the Association pour la transition Bas Carbone (ABC). Following a six-month audit covering 27 criteria divided into four main areas - technical and methodological framework, carbon support, transparency of sources and communication - the...

"The Principality of Monaco is a major business tourism destination, offering all the advantages of a destination on a human scale": Christine Barrabino, Head of the Monaco Convention Bureau, sums up the dynamic that drives the destination. Far from the clichés that would reduce the principality to an unchanging postcard - elegant though it may be - Monaco is...

"We've still got some great years ahead of us". Laurent Gabard is resolutely optimistic. In a recent interview with Voyages d'Affaires, Rejolt's Managing Director expressed confidence in the platform's ability to meet the needs of the French - and soon the European - market in terms of...

Hyatt is continuing to expand in France's regional cities. After Paris and the Côte d'Azur, the hotelier recently extended its network to Rouen, with a Hyatt Place, and to Bordeaux and Toulouse with two First Name hotels affiliated to its lifestyle brand Joie de Vivre. This time, the group is setting up in Reims...

Making a comeback after a 10-year absence, the Sultanate of Oman returned to the IFTM Top Resa trade show last September as part of its strategy to raise the profile of tourism. This is a new opportunity to shine the spotlight on a destination that is popular with French customers, with double-digit growth in recent years.

What does GL Events Venues represent today? Daniel Chapiro - GL Events Venues' mission is to manage and optimise our portfolio of operational venues around the world and to integrate those that join us. It represents 65 event venues in France and abroad, convention centres, exhibition centres, event venues, multi-purpose halls and also...

Located in the north of Spain, the Spanish Basque Country (Euskadi) has become a benchmark destination for organising business events. With its perfect balance between tradition and modernity, nature and urbanity, this region offers an ideal setting for MICE (Meetings, Incentives, Conferences and Exhibitions) tourism. Strategic accessibility Easy to reach from France, the...

How would you describe the MICE business since the start of the year? Laurent Gabard - It's a crisis market, with a very strong focus on the average basket. This is stable, or even falling slightly. As far as Rejolt is concerned, our business is growing, with the arrival of new customers and a good dynamic. Over the last few weeks,...

Madrid is much more than a capital: it's a vibrant, cosmopolitan city that has managed to reinvent itself without ever losing its soul. Modern yet authentic, it combines dynamism, hospitality and a unique energy that makes every stay a memorable experience. In 2024, Madrid was voted the world's best destination for...

The world of new technologies is converging in Dubai today. From 13 to 17 October, thousands of companies and start-ups, and almost as many investors, gathered at GITEX Global. It's the biggest event of the year for everything to do with innovation and artificial intelligence, and among other topics, it will put the spotlight on...

Higher, bigger: the Signia by Hilton brand embodies MICE in the American style, with hundreds and hundreds of rooms in its hotels, thousands of square metres for meetings and conferences, not to mention a host of bars and restaurants and relaxation areas to appeal to leisure customers too....

"Optimism" is not the most fashionable word in the vocabulary of French professionals in these troubled times... And the latest report devoted to the French MICE market at the IFTM emphasised uncertainty above all. The leitmotiv assumed by Amex GBT in its latest report is all the more appreciable: the TMC...

"We will RockyPop you": the promise emblazoned on the 96 keys of RockyPop Marseille sums up the establishment's philosophy pretty well. Like the brand's three other addresses - in Chamonix, Flaine and Grenoble - the new star in Marseille plays the card of musical culture, the 7th art and...

OcéaNice embodies the transformation of the port of Nice into a true centre of international influence. Designed to combine environmental excellence with the ambition to host events, it will offer delegates from all over the world an immersive and unforgettable experience. Marking a turning point for Nice's tourism and economic offering, this new facility will strengthen the Nice Côte d'Azur's position as a...

The Best Western network has added nine new establishments in France since the start of 2025, while a number of new openings are scheduled for the second half of the year, with three new hotels due to open in the coming weeks. This expansion covers the whole of France, from Brittany to the Côte d'Azur, and...

The end of 2025 is shaping up to be as busy as ever for the Hilton Group. Among the major openings is the recent opening of the Conrad Hamburg, part of the historic Levantehaus building dating from 1910. This 283-room hotel is located on one of the German city's main commercial thoroughfares and, in addition to the...

Years come and go, but they don't always resemble each other. GDS-Index, which for the last 10 years has drawn up a ranking of the most eco-responsible MICE destinations, is no exception to the rule. Gone are Oslo, Bordeaux and Paris, which were well placed in its top 20 last year. These absences are perfectly justified, since these cities have...