MICE

How would you describe the MICE business since the start of the year? Laurent Gabard - It's a crisis market, with a very strong focus on the average basket. This is stable, or even falling slightly. As far as Rejolt is concerned, our business is growing, with the arrival of new customers and a good dynamic. Over the last few weeks,...

Madrid is much more than a capital: it's a vibrant, cosmopolitan city that has managed to reinvent itself without ever losing its soul. Modern yet authentic, it combines dynamism, hospitality and a unique energy that makes every stay a memorable experience. In 2024, Madrid was voted the world's best destination for...

The world of new technologies is converging in Dubai today. From 13 to 17 October, thousands of companies and start-ups, and almost as many investors, gathered at GITEX Global. It's the biggest event of the year for everything to do with innovation and artificial intelligence, and among other topics, it will put the spotlight on...

Higher, bigger: the Signia by Hilton brand embodies MICE in the American style, with hundreds and hundreds of rooms in its hotels, thousands of square metres for meetings and conferences, not to mention a host of bars and restaurants and relaxation areas to appeal to leisure customers too....

"Optimism" is not the most fashionable word in the vocabulary of French professionals in these troubled times... And the latest report devoted to the French MICE market at the IFTM emphasised uncertainty above all. The leitmotiv assumed by Amex GBT in its latest report is all the more appreciable: the TMC...

"We will RockyPop you": the promise emblazoned on the 96 keys of RockyPop Marseille sums up the establishment's philosophy pretty well. Like the brand's three other addresses - in Chamonix, Flaine and Grenoble - the new star in Marseille plays the card of musical culture, the 7th art and...

OcéaNice embodies the transformation of the port of Nice into a true centre of international influence. Designed to combine environmental excellence with the ambition to host events, it will offer delegates from all over the world an immersive and unforgettable experience. Marking a turning point for Nice's tourism and economic offering, this new facility will strengthen the Nice Côte d'Azur's position as a...

The Best Western network has added nine new establishments in France since the start of 2025, while a number of new openings are scheduled for the second half of the year, with three new hotels due to open in the coming weeks. This expansion covers the whole of France, from Brittany to the Côte d'Azur, and...

The end of 2025 is shaping up to be as busy as ever for the Hilton Group. Among the major openings is the recent opening of the Conrad Hamburg, part of the historic Levantehaus building dating from 1910. This 283-room hotel is located on one of the German city's main commercial thoroughfares and, in addition to the...

Years come and go, but they don't always resemble each other. GDS-Index, which for the last 10 years has drawn up a ranking of the most eco-responsible MICE destinations, is no exception to the rule. Gone are Oslo, Bordeaux and Paris, which were well placed in its top 20 last year. These absences are perfectly justified, since these cities have...

The new annual Meetings & Events Barometer from Kactus was presented on Wednesday, the second day of the IFTM event at Porte de Versailles. It provides some answers for companies forced to navigate in a highly unstable environment, both nationally and internationally. The authors of the Kactus barometer...

Organising a prestigious event, while simplifying logistics and guaranteeing a unique result: there are few MICE destinations capable of meeting this challenge like Monaco. The Principality stands out for the wealth and proximity of its prestigious establishments, making it possible to go from a top-of-the-range hotel to a top-of-the-range...

Dijon, where ideas take root At a time when professional events are seeking to combine scientific content, social responsibility and the human experience, Dijon is establishing itself as a destination of excellence. A regional capital with national influence, the city stands out for its accessibility, its heritage, but above all for its commitment to the major transitions of our time. A city with...

With a hotel opened last year at Porte de Versailles in Paris and another in the pipeline for the end of the year on the Ile de Nantes, Eklo is continuing to expand its offering in France. But the chain, with its economic and ecological positioning, is not just opening new hotels. It can also expand existing hotels. For example,...

Ready just in time for the Women's World Cup Final. On 27 September, the "temple of rugby" - London's Twickenham Stadium, now named the Allianz Stadium - will see the two best teams enter this legendary venue. While the match could break a record...

To you, to me. While the Crowne Plaza Corum in Montpellier has recently been rebranded as a Radisson Blu, the Radisson Blu in Marne-la-Vallée is about to experience the opposite fate. The IHG group has just announced that it is to take over the hotel, in partnership with Danish property company Proark, and transform it into the Crowne Plaza...

Guest of honour at the 2025 edition of the IFTM, the Dominican Republic has established itself over the last three decades as the Caribbean's leading seaside destination, attracting more than 10 million international visitors last year, including 142,500 from France. A successful cocktail combining sunshine, heavenly beaches and all-inclusive hotels offering good value for money. This success story...

Marrakech and Morocco to 2030 Martin Vitte, Sales Director, Park Hyatt Marrakech - "By 2024, Morocco will have become the leading African country in terms of tourist arrivals, overtaking Egypt. And it wants to grow even further, with luxury hotel brands playing a key role in this boom. To raise the country's profile,...

Not surprisingly, the organisation of the Olympic Games has had a significant impact on the convention industry. The 2024 report published on September 15 by the Paris Ile-de-France Chamber of Commerce and Industry bears this out: "The staging of the Paris 2024 Olympic Games and the operation of a large number of venues between May and October 2024 meant that Paris hosted fewer conventions...

When you think of MICE in Austria, you might think of the country's major cities such as Vienna, Innsbruck or Salzburg. However, there is one village in the heart of the Tyrol that hosts internationally renowned conferences and congresses every year. That village is Alpbach, just an hour and a half by car from Munich and 45 minutes from Innsbruck. Alpbach: the...