Softly priced, ultra-technological, informal and young at heart, the new Hotel Jen targets the new 'Jeneration' of business travellers. "We are looking to the future and, based on extensive research into the way our key customers live and travel, we are responding to global travel trends and the specific needs of this new generation of travellers," says Greg Dogan, CEO of Shangri-La Hotels. The first Hotel Jen will be the result of the upcoming conversion, by March 2015, of the former Traders in Singapore, Hong Kong, Manila, Beijing and Shenyang, among others. The brand is then expected to stand on its own two feet, with the ambition of establishing itself in all the business metropolises of Southeast Asia.
