Accor

Accor is expanding the scope of its Handwritten Collection brand by partnering with another important hotel group, The Corinthia Group. A group known for its luxury hotels, the latest of which opened last March in Rome in the historic walls of the former headquarters of the Italian bank. This Maltese hotelier will entrust Accor with the management of…

Mama Shelter continues its world tour and, after Singapore and Dubai, will arrive in Mexico at the beginning of December. The lifestyle brand of the Accor group, originally founded by Serge Trigano, will add a new address in the heart of the Mexican capital, as part of the development of the French group’s offer following the opening in September of a Hyde hotel…

France, which is surpassing Germany as the top destination for business travel, with professional trips growing at a faster rate than leisure travel over the next decade: these are the promising figures emerging from a study published by Accor and based on forecasts by the Oxford Economics subsidiary...

Always more. Six years after the launch of its ALL program, which is based on a platform combining booking and loyalty, Accor is evolving its message by giving ALL a new signature: «Stay for more». With more than 120 million customers now members of the program, ALL is embarking on a new chapter in its…

Last March, Hilton unveiled the beta launch of a conversational digital concierge. Accor is following the same path, but this time on a larger scale. Following a pilot phase last year, backed by more than a million customer conversations, the French group has just announced the global roll-out of a conversational AI assistant, ALL Concierge,...

MGallery is getting ready to make its grand debut in New York. Accor's luxury boutique hotel brand has cemented its presence in the city by announcing the upcoming addition of the Ink 48 hotel to its collection, which will be progressively refurbished to incorporate MGallery's codes and join the brand's network in...

The Hoxton continues to work on its global expansion. While awaiting its arrival in Madrid in the coming months, through the transformation of the former ME by Meliá located in the heart of the Spanish capital, on Plaza Santa Ana, the upscale and lifestyle brand by Ennismore – and therefore the Accor group –...

Which hotel brands are the most highly regarded by the French? Analysis by YouGov BrandIndex, a continuous brand health tracking tool, reveals real differences in perception depending on whether travellers are on business or leisure. This is despite Accor group brands claiming the top three spots...

The market was buzzing with the news of Wojo's acquisition by International Workplace Group (IWG) since the possibility was revealed by the media outlet Business Immo. This is now a done deal with the global leader in flexible workspace announcing the acquisition of the coworking spaces launched ten years ago by Accor and Bouygues Immobilier…

Accor: growth in a contrasting global environment. "Once again this semester, and despite the disruptions related to the situation in the Middle East, the Group's performance shows solid growth," declared Sébastien Bazin, CEO of Accor. For the rest of 2026, we anticipate continued growth and will continue…

Business travellers holding an Amex card will now be recognised according to their rank in Accor hotels. The French group has just officially announced a global partnership with American Express which will grant them automatic status within the ALL programme, in addition to making it possible to transfer points between their two loyalty ecosystems.

Three new addresses on three continents: Mama Shelter continues its global expansion this autumn. After Singapore, Zurich and Dubai, the lifestyle brand founded by Serge Trigano and now part of the Accor group will discover other major global destinations – Mexico City and Cape Town – after having set foot on the edge of the…

Traveller experience, cost optimisation and CSR: two years ago, the first Accor Global Leadership Council meeting set out three priorities for business travel. Recently, this forum for exchanges between the French hotel group's management and its key corporate clients concluded with new trends, focused on an approach…

The observation was similar, their trajectories identical. Brands like Sofitel and Fairmont needed to refresh their networks to engage a new dynamic and reassert the standing of their hotels. Hence a wave of renovations for Sofitel to champion the idea of refined French luxury, embodied notably…

Accor doesn't do things by halves in the Middle Kingdom. Having been present on the Chinese market for around forty

A slightly stressed businessman arrives at check-in, no doubt weary from his endless travels. He then gradually loosens his tie, rolls up the sleeves of his white shirt before swapping it for a polo shirt to play with the shaker and blend in with the hotel's atmosphere...

Can you go over the genesis of Pullman XChange, this concept of events that accompany the brand's transformation? Benoît Racle - Their purpose is to allow us to take the time to ask ourselves questions, to have real conversations that go beyond small talk and allow us to think. Each time, the...

A club that is no longer so exclusive. Five hotel groups can indeed boast of being millionaires in terms of room numbers. This is what emerges from the Top 10 of global hospitality recently unveiled by the MKG and Hospitality On consultancy. The British group IHG thus joins Marriott, the first to have crossed...

Two hotel giants are strengthening their partnership by bringing their loyalty programmes closer together. On one side, Accor, the seventh largest hotel group globally according to the latest ranking published by MKG, a leader in the hotel industry in almost all global regions, with the exception of China and the United States. On the other side, H World Group, the fourth largest global group…

Yes, in the first half of last year, Accor enriched its portfolio with around twenty new hotels in France, its momentum appears to have increased in the first six months of 2026. The French group in fact announces having achieved nearly 40 openings for a first half judged "exceptional" by Katell Bourgeois, VP Development…