Accor

Business travellers holding an Amex card will now be recognised according to their rank in Accor hotels. The French group has just officially announced a global partnership with American Express which will grant them automatic status within the ALL programme, in addition to making it possible to transfer points between their two loyalty ecosystems.

Three new addresses on three continents: Mama Shelter continues its global expansion this autumn. After Singapore, Zurich and Dubai, the lifestyle brand founded by Serge Trigano and now part of the Accor group will discover other major global destinations – Mexico City and Cape Town – after having set foot on the edge of the…

Traveller experience, cost optimisation and CSR: two years ago, the first Accor Global Leadership Council meeting set out three priorities for business travel. Recently, this forum for exchanges between the French hotel group's management and its key corporate clients concluded with new trends, focused on an approach…

The observation was similar, their trajectories identical. Brands like Sofitel and Fairmont needed to refresh their networks to engage a new dynamic and reassert the standing of their hotels. Hence a wave of renovations for Sofitel to champion the idea of refined French luxury, embodied notably…

Accor doesn't do things by halves in the Middle Kingdom. Having been present on the Chinese market for around forty

A slightly stressed businessman arrives at check-in, no doubt weary from his endless travels. He then gradually loosens his tie, rolls up the sleeves of his white shirt before swapping it for a polo shirt to play with the shaker and blend in with the hotel's atmosphere...

Can you go over the genesis of Pullman XChange, this concept of events that accompany the brand's transformation? Benoît Racle - Their purpose is to allow us to take the time to ask ourselves questions, to have real conversations that go beyond small talk and allow us to think. Each time, the...

A club that is no longer so exclusive. Five hotel groups can indeed boast of being millionaires in terms of room numbers. This is what emerges from the Top 10 of global hospitality recently unveiled by the MKG and Hospitality On consultancy. The British group IHG thus joins Marriott, the first to have crossed...

Two hotel giants are strengthening their partnership by bringing their loyalty programmes closer together. On one side, Accor, the seventh largest hotel group globally according to the latest ranking published by MKG, a leader in the hotel industry in almost all global regions, with the exception of China and the United States. On the other side, H World Group, the fourth largest global group…

Yes, in the first half of last year, Accor enriched its portfolio with around twenty new hotels in France, its momentum appears to have increased in the first six months of 2026. The French group in fact announces having achieved nearly 40 openings for a first half judged "exceptional" by Katell Bourgeois, VP Development…

As the World Cup has just kicked off across the Atlantic, the American hotel industry is strengthening its selection. Now integrated into the Marriott group's offering and loyalty programme, citizenM has opened its third hotel in Washington. The US capital had already discovered the brand's lifestyle ethos in 2020 with the CitizenM Washington DC Capitol,…

The timing is obviously well chosen. As the Football World Cup kicks off this Thursday, and before the team led by Kylian Mbappé makes their debut on June 16th, the Accor group is unveiling a partnership with Inspired By KM, the association founded in 2020 by the French captain. Its mission: to create a...

Almost as many, if not more than PSG and Barça, represented by 15 players at the World Cup, and slightly fewer than Bayern Munich with its 18 players: the Marriott group wins hands down for the number of hotels hosting teams during the World Cup with 14 establishments...

From the 10th heaven to the fifth star. Of course, the Pullman Paris Tour Eiffel will always be topped by its 10th-floor rooftop, offering an unparalleled view of the Iron Lady to companies meeting in its 280m² Trocadéro lounge, or in its four other rooms. While during periods of...

Fair, but could do better regarding CSR. Accor already sees almost all of its hotels using an environmental measurement tool and four-fifths eliminating at least 57 single-use plastic products, while food waste has been reduced to 149g/cover, below the initial target of 235g…

The Accor group continues its conquest of English-speaking Africa. The continent's leading international group with nearly 180 establishments, mainly in North Africa and French-speaking countries, the hotelier has just signed a letter of intent with the pan-African investor Shoreline Group to develop a network of hotels in Nigeria. Concluded on the sidelines of the Africa Forward summit…

As long as the growth algorithm remains intact, all is well. The war in the Middle East, which broke out on February 28th, has not darkened the horizon for the major hotel groups. The results presented for the first quarter of 2026 – admittedly, only one-third affected by the conflict – show no signs of…

A manifestation of the affordable hybrid hospitality sector that is increasingly seen in major cities, JO&JOE is set to expand its offering in France. Launched in 2016 by Accor, this brand, which straddles the line between a next-generation youth hostel and classic hotel, will benefit from a partnership established between Aken Ecosystèmes and the group…

Uber is tracing its route into the world of hospitality. Just after announcing a partnership with Expedia concerning hotel bookings in the American market and, in parallel, the integration of Uber journeys into the Expedia application, Uber has concluded another major partnership with the Accor group. A multi-market strategic partnership built on...

Adagio lance une nouvelle offre, Adagio Business +, dédiée aux entreprises et à leurs voyageurs d’affaires. Alors que cette cible constitue 45% de sa clientèle, le leader européen de l’appart’hôtellerie se destine aux entreprises partenaires contractées dans le cadre des moyens et longs séjours de leurs collaborateurs. « Conçue pour les entreprises, leurs collaborateurs et…