loyalty programmes

We know that Ryanair's very low fares are more than made up for by all the ancillary services, dearly sold to passengers. A passenger who buys a ticket for €35 one way, for example, could end up paying up to €100 more depending on the options or a...

VorZUG (pronounced phonetically "fortsoug") is a play on words for anyone wondering about such a name: it means both "to put the train ahead" and "to give preference". In any case, the new programme of the Austrian Federal Railways aims to promote rail travel. The...

Accor and Emirates are extending their partnership with the possibility for their loyal travellers to exchange their miles or points between the ALL and Emirates Skywards programmes. Until now, this conversion was only one-way and reserved, since 2015, for members of what was then called Le Club AccorHotels before evolving and becoming ALL in...

With Stéphane Jaladis An experiment that should continue over time. To celebrate a 30-year partnership, Air France and SNCF Voyageurs are offering Flying Blue members the chance to convert their miles into vouchers that can be used on the TGV INOUI network. Created in 1995, the "Train+Air" combined transport service (formerly TGV...

With the aim of improving the airport experience for its passengers, SkyTeam is making a number of changes to the lounge access policy for its Elite Plus, First Class and Business Class customers, with effect from 1 April 2025. The most important change for the better is the access offered to Elite Plus customers to the lounges of certain airlines during the flight...

In-flight connectivity has become a key feature in attracting and retaining business customers, and is now a standard feature on all major airlines. So much so that the differentiating criterion is no longer "wi-fi or not wi-fi?", but rather "what speed, on what flights, in what cabins, and at what price? A series of...

"We write on the walls the strength of our dreams". The Accor Group's Handwritten Collection seems to have made Demis Roussos' words its own by affixing its logo in handwritten letters to the Accor Arena. To coincide with the Taratata concert celebrating the 40th anniversary of the former POPB, the top-of-the-range...

To be the guardians of the stadium for an evening; the only occupants, or almost the only occupants, of a Parc des Princes suddenly empty after vibrating to the songs of the PSG supporters. Then to wake up in a stadium in the simple beauty that has just been woken from its slumber, this brutalist nudity designed by the architect Roger Taillibert in the...

This is often a headache for business travellers who are premium members of an airline frequent flyer programme. All it takes is for the airline to change alliance for the benefits within that alliance to disappear. This time, Star Alliance has decided to anticipate the disappearance of premium members of SAS Scandinavian's frequent flyer programme...

With one eye on their computer and the other on a Léon Marchand race, some fifty coworkers rhymed Wojo with the Olympic Games at Club France on 30 July. Others will be doing the same on 31 July, 8 August and 29 August, for the Paralympic Games. After the...

The news was particularly eagerly awaited by business travellers on the WestJet network: before the end of the year, the Canadian airline will be offering free in-flight WiFi. However, this is subject to joining the carrier's frequent flyer programme, along the lines of other airlines. This connectivity will be made possible by a partnership signed with Telus, the...

The Accor group has been involved with the Organising Committee since Paris first bid to host the Olympic Games, and became an official partner of the event in 2021, before being upgraded to Premium status in 2023. The Accor group is at the heart of Olympic Games hospitality. Firstly, because it is responsible for ensuring the comfort of the athletes taking part in the...

Since 16 July, members of the Flying Blue frequent flyer programme have been able to earn Miles when travelling by VTC in France and the Netherlands. The Air France-KLM group has signed a strategic agreement with Uber, making the world's largest platform its exclusive VTC partner. A partnership...

The pandemic demonstrated the vitality of SMEs and SMIs, who were the first to return to business travel when the first restrictions were lifted. It's a trend that has continued unabated ever since, and one that is of the utmost interest to the leaders in the hotel industry, who were previously more inclined to pamper large multinationals than to attract this...

Transavia, the Air France-KLM Group's low-cost airline, is offering even more ways to earn and spend Miles on flights within Europe and to the Mediterranean. Transavia France is now offering its Flying Blue member customers the opportunity to earn Miles on all fares - Basic, Plus and Max -,...

Although Oman Air is due to join the oneworld alliance before the end of the year, and will therefore be coordinating its frequent flyer programme with its future alliance partners, the airline has signed a cooperation agreement with Flying Blue. The agreement came into effect on June 3. Flying Blue members can now...

Choice Hotels has just been added to the list of hotel partners of Air France-KLM's Flying Blue frequent flyer programme. Accor, Best Western, Hilton, Hyatt, IHG, Marriott, Radisson, Shangri-La and Booking: all these players were already involved in various ways - Points-to-Miles, Miles + Points - in reward exchanges with the group...

Last autumn, the IHG group had already enhanced the booking experience on its site by allowing its loyal customers to choose a room with a sea view or with a bath, to reserve access to the lounge or to select offers specific to each hotel. And it did so by relying on cloud solutions...

The launch of the Privilege Club Collection marks a turning point in Qatar Airways' relationship with its frequent flyer programme. This new platform, unveiled on 8 January, extends the range of possibilities for business travellers who regularly visit the airports served by the airline. In addition to the traditional use of Avios - upgrades, flights...

What are the trends and challenges facing the airline industry in 2024, particularly for business travellers? Paul Chiambaretto - The macro-economic trends, as confirmed by the IATA figures, are fairly optimistic in terms of global air traffic demand. This will enable us to exceed 2019 levels. With...