loyalty programmes

Ponte Aérea, the air shuttle linking Paris Orly to Lisbon, offers business travellers a choice of 16 daily flights operated by TAP Air Portugal between the two capitals - 8 from Lisbon and 8 from Paris. Spread throughout the day, these flights offer a wide choice of...

Loyalty programmes are not just about rewarding frequent stays with upgrades, free nights or even VIP experiences. They can also be used for good causes, by monetising these points and donating them to associations involved in social or environmental issues. Witness Accor's invitation to its loyal customers to support charities...

While waiting for its first electric aircraft to take off, which it hopes will happen by 2028, SAS intends to start the New Year with good resolutions for more responsible travel. On Wednesday, the airline announced the launch of the EuroBonus Conscious Traveler programme in January. "SAS, like the aviation sector, is on the way to...

This is the logical follow-up to the memorandum of understanding signed between the Air France-KLM group and Etihad in September 2023. This agreement, which focuses on joint services and the coordination of flights on the France-Abu Dhabi route, now includes the two airlines' frequent flyer programmes. Members of Flying Blue, Air France's frequent flyer programme, will...

A fan of the best prices and an apostle of value-for-money, the B&B Hotels chain is offering new advantages to its customers. The budget hotel chain is launching a loyalty scheme that is both simple and effective. Called "B&me", its offer is based on three pillars: firstly, a single rate - €50 per night - in all the chain's new hotels, and secondly, a...

The Air France-KLM Group and Etihad Airways, the national airline of the United Arab Emirates, have just finalised a memorandum of understanding aimed at strengthening their collaboration in the fields of commercial passenger transport, frequent flyer programmes, talent development and aircraft maintenance. As part of this partnership, and subject to...

Finnair is overhauling its Finnair Plus loyalty programme by introducing Avios, its new "loyalty currency", at the beginning of 2024. Rewards will then be awarded on the basis of expenditure rather than the number of flights. The allocation of Avios and the accumulation of status points will fluctuate according to travel class, booking class and...

This is not loyalty. Ennismore, by naming its new programme "Dis-loyalty" - accentuated by the crossed-out word "loyalty" - is showing its colours. In keeping with the spirit of its establishments - Mama Shelter, Hoxton, Mondrian and others - Accor's lifestyle hotel subsidiary could only have taken an offbeat approach to loyalty.

Ten euros more per journey. That's what the SNCF has just announced for its guaranteed fares with the SNCF Avantage Card. The SNCF's Carte Avantage is used by some 4.5 million people and gives access to a discount of 30%. As well as a cap on fares. The latter cost...

Alaska Airlines is stepping up its initiatives aimed at business customers. The latest example: the airline has decided to connect its Mileage Plan frequent flyer programme to Clear Plus. Frequent flyers will be able to join this biometrics-based queue-cutting system at a reduced rate. Clear Plus is presented as a...

Buy on Amazon and earn miles on Flying Blue, the Air France-KLM group's frequent flyer programme. This is the partnership that Amazon and Air France-KLM have just set up. The airline group will now be able to offer its 20 million Flying Blue members new ways to earn Miles. Flying Blue members...

While Accor, through its partnership with PSG and its involvement in hospitality for the Paris 2024 Olympic Games, is flying the flag for French sport, other groups are also involved in the French sporting world in a more discreet way. Marriott, which shares Accor's concept of building loyalty by offering exclusive experiences to its customers, is one of the most...

Promoting your image through a global star. It's easy to imagine how pleased Accor's marketing managers were when it was announced that Lionel Messi would be joining Paris Saint Germain in 2021. As the club's shirt sponsor for the last two years, the French hotelier was already seeing the reputation of ALL, its new loyalty programme, being raised...

Announced at the beginning of 2019, at the same time as PSG's shirt sponsorship, the details of the ALL loyalty programme were not actually presented until the end of 2019, in December. In other words, a few weeks before the start of the pandemic. Has its growth been affected? Mehdi Hemici - Indeed, we were completely...

These flights will be a bit like flying in a private club. British Airways is launching a series of flights exclusively for members of its Executive Club frequent flyer programme. 100% of the seats offered can only be paid for with "avios", points collected on the airline through its FFP. The first...

In-flight connectivity as a selling point to boost loyalty programmes? This is the credo being adopted by a growing number of carriers. Etihad has now taken the plunge, following in the footsteps of Turkish Airlines a few days earlier. From now on, it will be possible to communicate free of charge in-flight via the...

Accor has overhauled its range of frequent flyer cards, which previously included the Business Plus, ibis Business and Accor Plus cards for the Asia-Pacific region. All these cards will be replaced by new ones, whose names will be linked to the ALL - Accor Live Limitless loyalty programme. The...

Singapore Airlines' Business Class is getting a new lease of life when it comes to connectivity. The airline announced on 1 February that it was opening up free and unlimited access to passengers travelling in Busines Class. This also applies to PPS Club members. Until now, the connectivity offered to these passengers was limited to 100 MB....

While the future of Italian carrier ITA Airways may be moving away from the Air France fold, another key player in French tourism, Accor, is forging closer links with the transalpine carrier. From 26 January, the two airlines' frequent flyer programmes will offer a two-way conversion service. Under this scheme, all points...

With a simplified Miles & More programme, all Lufthansa Group airlines will offer their passengers a more comprehensible and transparent points system for obtaining and retaining Frequent Traveller, Senator and HON Circle status. The changes are due to take effect when passengers book flights from January 1, 2024. A new...