loyalty programmes

The pandemic demonstrated the vitality of SMEs and SMIs, who were the first to return to business travel when the first restrictions were lifted. It's a trend that has continued unabated ever since, and one that is of the utmost interest to the leaders in the hotel industry, who were previously more inclined to pamper large multinationals than to attract this...

Transavia, the Air France-KLM Group's low-cost airline, is offering even more ways to earn and spend Miles on flights within Europe and to the Mediterranean. Transavia France is now offering its Flying Blue member customers the opportunity to earn Miles on all fares - Basic, Plus and Max -,...

Although Oman Air is due to join the oneworld alliance before the end of the year, and will therefore be coordinating its frequent flyer programme with its future alliance partners, the airline has signed a cooperation agreement with Flying Blue. The agreement came into effect on June 3. Flying Blue members can now...

Choice Hotels has just been added to the list of hotel partners of Air France-KLM's Flying Blue frequent flyer programme. Accor, Best Western, Hilton, Hyatt, IHG, Marriott, Radisson, Shangri-La and Booking: all these players were already involved in various ways - Points-to-Miles, Miles + Points - in reward exchanges with the group...

Last autumn, the IHG group had already enhanced the booking experience on its site by allowing its loyal customers to choose a room with a sea view or with a bath, to reserve access to the lounge or to select offers specific to each hotel. And it did so by relying on cloud solutions...

The launch of the Privilege Club Collection marks a turning point in Qatar Airways' relationship with its frequent flyer programme. This new platform, unveiled on 8 January, extends the range of possibilities for business travellers who regularly visit the airports served by the airline. In addition to the traditional use of Avios - upgrades, flights...

What are the trends and challenges facing the airline industry in 2024, particularly for business travellers? Paul Chiambaretto - The macro-economic trends, as confirmed by the IATA figures, are fairly optimistic in terms of global air traffic demand. This will enable us to exceed 2019 levels. With...

Ponte Aérea, the air shuttle linking Paris Orly to Lisbon, offers business travellers a choice of 16 daily flights operated by TAP Air Portugal between the two capitals - 8 from Lisbon and 8 from Paris. Spread throughout the day, these flights offer a wide choice of...

Loyalty programmes are not just about rewarding frequent stays with upgrades, free nights or even VIP experiences. They can also be used for good causes, by monetising these points and donating them to associations involved in social or environmental issues. Witness Accor's invitation to its loyal customers to support charities...

While waiting for its first electric aircraft to take off, which it hopes will happen by 2028, SAS intends to start the New Year with good resolutions for more responsible travel. On Wednesday, the airline announced the launch of the EuroBonus Conscious Traveler programme in January. "SAS, like the aviation sector, is on the way to...

This is the logical follow-up to the memorandum of understanding signed between the Air France-KLM group and Etihad in September 2023. This agreement, which focuses on joint services and the coordination of flights on the France-Abu Dhabi route, now includes the two airlines' frequent flyer programmes. Members of Flying Blue, Air France's frequent flyer programme, will...

A fan of the best prices and an apostle of value-for-money, the B&B Hotels chain is offering new advantages to its customers. The budget hotel chain is launching a loyalty scheme that is both simple and effective. Called "B&me", its offer is based on three pillars: firstly, a single rate - €50 per night - in all the chain's new hotels, and secondly, a...

The Air France-KLM Group and Etihad Airways, the national airline of the United Arab Emirates, have just finalised a memorandum of understanding aimed at strengthening their collaboration in the fields of commercial passenger transport, frequent flyer programmes, talent development and aircraft maintenance. As part of this partnership, and subject to...

Finnair is overhauling its Finnair Plus loyalty programme by introducing Avios, its new "loyalty currency", at the beginning of 2024. Rewards will then be awarded on the basis of expenditure rather than the number of flights. The allocation of Avios and the accumulation of status points will fluctuate according to travel class, booking class and...

This is not loyalty. Ennismore, by naming its new programme "Dis-loyalty" - accentuated by the crossed-out word "loyalty" - is showing its colours. In keeping with the spirit of its establishments - Mama Shelter, Hoxton, Mondrian and others - Accor's lifestyle hotel subsidiary could only have taken an offbeat approach to loyalty.

Ten euros more per journey. That's what the SNCF has just announced for its guaranteed fares with the SNCF Avantage Card. The SNCF's Carte Avantage is used by some 4.5 million people and gives access to a discount of 30%. As well as a cap on fares. The latter cost...

Alaska Airlines is stepping up its initiatives aimed at business customers. The latest example: the airline has decided to connect its Mileage Plan frequent flyer programme to Clear Plus. Frequent flyers will be able to join this biometrics-based queue-cutting system at a reduced rate. Clear Plus is presented as a...

Buy on Amazon and earn miles on Flying Blue, the Air France-KLM group's frequent flyer programme. This is the partnership that Amazon and Air France-KLM have just set up. The airline group will now be able to offer its 20 million Flying Blue members new ways to earn Miles. Flying Blue members...

While Accor, through its partnership with PSG and its involvement in hospitality for the Paris 2024 Olympic Games, is flying the flag for French sport, other groups are also involved in the French sporting world in a more discreet way. Marriott, which shares Accor's concept of building loyalty by offering exclusive experiences to its customers, is one of the most...

Promoting your image through a global star. It's easy to imagine how pleased Accor's marketing managers were when it was announced that Lionel Messi would be joining Paris Saint Germain in 2021. As the club's shirt sponsor for the last two years, the French hotelier was already seeing the reputation of ALL, its new loyalty programme, being raised...