loyalty programmes

In the United States, members of the Marriott Bonvoy programme can now earn points by ordering their meal on Uber Eats or by using the services of the world leader in VTCs. Loyal Marriott customers earn six points for every dollar spent on Uber Eats deliveries to the group's hotels in the United States. For...

The recent announcement of the partnership between the Flying Blue frequent flyer programme and Mooncard is great publicity for your corporate card offering. Tristan Leteurtre - Indeed. Even though we were already seen as a credible player, this partnership will give us a lot of visibility with companies, and potentially make it easier for them to...

Collect Flying Blue miles for personal use using your corporate card: Mooncard has become the first French player to enable companies and their employees to collect loyalty points when paying for their day-to-day business expenses. The French fintech company, which specialises in smart corporate cards and paperless expense management,...

Business travellers who need to get around despite the confinement will be able to take advantage of the offers and benefits reserved for customers of the HCorpo hotel reservation centre by becoming a member of the ALL-Accor Live Limitless loyalty programme. New members who join the programme before the end of the year will receive 500 "Reward...

Uber Rewards has been a long time coming, and you will have to wait a little longer before you can collect your first points. But the loyalty programme's arrival in France was made official on 29 January, and its effective roll-out has been promised "over the coming weeks". The most frequent customers of the VTC platform - particularly...

By posing as revolutionaries in the travel industry, new entrants such as Airbnb and Uber have created expectations that are sometimes difficult to meet. Is "disruptive" a concept that can be applied ad infinitum? Not for sure. As proof, these inventive players are still groping their way in the field of customer loyalty. For example, Uber...

Do loyalty programmes have a potentially negative influence on the behaviour of business travellers? Pascal Jungfer - These programmes are a key factor in the traveller's choice. They can sometimes be seen as a form of compensation for the hardship of travelling. Today, the vast majority of travel policies...

Artificial Intelligence (AI) has become a key part of Air Canada's strategy, with the airline launching a series of initiatives to shape the future of the services it provides to more than 50 million passengers each year. "Mega data and AI are now an integral part of our business," said Calin Rovinescu, president...

Why did you develop the Accor group's loyalty programme with ALL? Ian di Tullio - ALL is the everyday lifestyle companion that brings together all the benefits, services and experiences offered by the Accor universe: it goes further than a traditional hotel loyalty programme. We have changed the positioning of the...

The changeover has been in the works since February, when the Accor group announced the launch of the new All loyalty programme, which is due to replace Le Club Accorhotels in the fourth quarter. With the end of the year approaching, the name change is now effective. The accorhotels.com website was transformed into all.accor.com in the middle of last week....

G7 is turning the corner on loyalty with the launch of a brand new programme designed to reward its most frequent customers. This new loyalty scheme is designed to complement the various subscription offers already available, with members able to accumulate points according to the number of shopping trips they make each month. The programme is...

In the space of two months, two airlines have just announced changes to their frequent flyer programmes (FFPs). And unfortunately for the members concerned, all the new rules adopted over the last few years mean a downgrading of their programme and now of their status. Today, almost all airlines award...

Marriott became the world's leading hotel group after its merger with Starwood. This acquisition led to the creation of a mega loyalty programme, Bonvoy, which builds loyalty around experiences. How is this development in line with the times? Belinda Pote - Since the merger with Starwood, our portfolio now encompasses 30 hotel brands...

Wanting to sleep in the middle of the day or with your eyes wide open in the middle of the night: the effects of jet lag are well known to long-distance business travellers. But what can you do at 2am when the rest of the city is asleep? Where can you lie down for half an hour when you're...

Already partners in their loyalty programmes, Air France-KLM and Accor are going one step further by offering their loyal customers a dual reward system described as "unprecedented in the European travel sector". Since 20 June, loyal customers of these two major players in the French travel industry and Accor have...

The Miles & More case began with a lawsuit brought by a frequent traveller who is asking the loyalty programme to pay him 21,000 euros, corresponding to 700,000 Miles & More bonus miles. These points were accumulated at programme partners such as hotel chains and car rental companies.

Accor is changing its loyalty policy with the launch of a new lifestyle programme called ALL - for Accor Live Limitless. This change is accompanied by a new visual identity for both the group and the ALL brand, both of which will use the same monogram associating the letter A with the barnacle,...

Since 28 November, Blacklane and Shangri-La have been working together on business travel and building loyalty among this high-contribution clientele. Members of the Golden Circle hotel loyalty programme earn points each time they book a Blacklane vehicle. In concrete terms, for every two US dollars, pounds sterling...

Korean Air has launched a new frequent flyer programme aimed at small and medium-sized European businesses. Available to SMEs in EU countries, as well as the UK, Iceland, Norway, Switzerland and Turkey, the programme, known as Kalbiz, offers discount coupons and upgrades. The gains are...

It's been in the making ever since Marriott International acquired Starwood Hotels in 2016: the loyalty programmes of these two major groups have now become one. Bringing together the millions of members of Starwood Preferred Guest and Marriott Rewards was even one of the main reasons for this mega-acquisition, in order to effectively combat...