"New construction is held back by financing difficulties in Western countries. On the other hand, building fever has largely spread to emerging countries, which have the necessary capital to invest in a profitable activity".notes MKG. The research firm notes an increase in hotel supply in 2012 in Asia-Pacific (+13.3%), Africa/Middle East (+5.2%) and Latin America (+4.3%), compared with only +2.2% in Europe and 0% in North America.
As a logical consequence, alongside the world's leading hotel brands such as Best Western, Marriott, Ibis and Hilton, a number of more exotic names are beginning to make inroads into the list of the world's largest hotel groups. Two Chinese chains (Jin Jiang and Home Inns) have established themselves in the Top 20, and the four biggest increases in the number of rooms in the world can also be attributed to brands based in China. In one year, Motel 168 has gained nearly 10,000 extra rooms, Home Inns more than 20,000, Green Tree Inns more than 26,000 and 7 Days Inns more than 38,000! So many names to get used to, especially as, while their development is currently focused on China, their ambitions could one day become global...
