As well as a change of visual identity with a new logo and a new membership card, the British group will be launching an optimised version of its Priority Club website in April. Later this year, the world's leading hotel group will be introducing new ways to redeem points with partners outside the hotel and travel industry.
IHG revises its Priority Club Rewards loyalty programme
IHG is giving a facelift to its Priority Club Rewards loyalty programme, which was launched 28 years ago and has gone from strength to strength ever since, welcoming 600,000 new members a month for a total of 56 million members.
