Incentives and meetings

Véronique Holveck, President of MPI France Switzerland (Meeting Professionals International), explains the challenges facing MICE in 2025.

Berlin wants to strengthen its appeal to business travellers, despite the fact that it remains one of Europe's most popular destinations. Burkhard Kieker, President and CEO of Visit Berlin, the city's tourism promotion agency, shares his hopes and... frustrations for his city!

Business travel and tourism, cultural events, new hotels, redesigned airports, experiences outside Manhattan: Nancy Mammana, Marketing Director of NYC Tourism + Conventions, explains all the good reasons to come to or return to New York.

People should now think twice before travelling to certain destinations. While some destinations are mainly frequented by holidaymakers, overtourism is also affecting MICE and business destinations. Forbes has drawn up its list of cities suffering from overtourism and those to avoid in 2025...

The Kactus booking platform is adding an extra layer of service to help key accounts organise their events.

Figures published on 2 December by the Philadelphia Convention and Visitors Bureau show that it was a record summer for MICE in Philly.

The start-up created in 2022 has just acquired this platform specialising in organising events for groups from Joy, with the aim of becoming the leader in BtoB events in France and Europe.

Switzerland's main CSR advantage for event organisers is certainly its rail access. Here's a look at 4 Swiss destinations with direct TGV services from Paris.

A mega site for mega events: the ongoing expansion of the Dubai Exhibition Centre is contributing to Expo City's development as a key hub for the MICE sector.

Dali called Perpignan station the centre of the world. A slogan taken up by the tourist office, which highlights the assets of the city, a real link between the French and Catalan worlds. And an excellent MICE alternative to the big cities.

From next January, Châteauform' will be offering a prestigious new events venue, 3 Mazarium, in the heart of the Institut de France.

With its ecosystem focused on science and technology, Catalonia is at the heart of innovation. But it also has a strong connection with nature, with its traditions, with its territory. Between high tech and slow tourism.

A veritable hub for business tourism in Europe, Geneva has developed its range of quality hotels and facilities, as well as original activities for events.

The Marseille-based group, which has seen the Vacances Bleues Business events business grow every year, is stepping up its investment in the renovation of its establishments and the technological equipment of its venues. In addition, more and more sites are being taken over to combine leisure and business tourism.

As a sustainable destination par excellence, Switzerland offers a whole range of service providers and activities with a strong CSR focus, which are showcased under the Swisstainable logo.

The Hôtel Louvre-Lens is banking on its corporate clientele. The Esprit de France Collection establishment is launching a new MICE offer, drawing on the wealth of the local heritage, in addition to its cultural DNA linked to the museum.

Catalonia is the perfect balance between leisure and business, sea and mountains, MICE excellence and the Mediterranean art of living. The right balance to make your meeting unforgettable.

With the inauguration of the Newton Offices Sophia Antipolis site, the regional flexible workspace specialist is adding 6,000 m² to its catalogue, in a strategic area for corporate customers.

The GDS Index ranking of sustainable MICE destinations honours Helsinki, but also recognises the eco-responsible efforts of Bordeaux, Lyon and Paris.

Are you looking for a venue for your seminar, cocktail party, general meeting, conference or trade fair? Share your business tourism projects with Explore Grand Est - Meet & Connect.