Launched in July, this initiative is being tested initially in 19 hotels around the world, including the Westin Paris-Vendôme. This preferential treatment is obviously no accident, with the hotel group pinning its hopes on the "100 million Chinese travellers expected by 2015".. This programme also helps to consolidate its brand image in a country where the group has ambitious development projects. In the same vein, Hilton Worldwide has also built up its Huanying programme, "welcome in Mandarin. Since August, Chinese customers have been able to enjoy services tailored to their needs in 51 establishments in 13 countries.
Tourists and travel agents will be able to choose these hotels with complete confidence, thanks to a dedicated website. The simultaneous launch of these two programmes is based on the significant growth of the Chinese clientele. In 2010, the Starwood group recorded spectacular growth in the number of Chinese guests at a number of its hotels around the world: +370% for the Sheraton Maria Isabel in Mexico City, +264 % for the Park Tower in Buenos Aires, +173 % for the W NewYork - Times Square!
