Starwood's Sheraton engine: 20 new hotels in 2012

Sheraton will play a strategic role within the Starwood group in 2012: the American giant announced this week that its top-of-the-range brand will be the "powerhouse" of the group, with no fewer than twenty openings between now and the end of the year.
By The Editor -

If Starwood is to be believed, 2012 could well be Sheraton's year: the American hotel group has just shown its colours by announcing twenty new establishments scheduled to open in 2012. Naturally, the Asian market will play a key role in this new expansion strategy: twelve new Sheraton hotels are due to open in China this year - mainly in secondary cities to take advantage of their high growth rate - with the other eight planned in North America, Indonesia, Bali and Saudi Arabia.

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