Starwood opens 1st UK Aloft for business travellers in London

The Aloft London Excel hotel has opened its doors in London, marking the entry into the UK market of the Starwood Group's mid-range brand, just a few weeks before the opening of the new London W.

The Aloft London Excel hotel is set to attract business travellers thanks to its strategic location in the immediate vicinity of the ExCeL International Exhibition and Convention Centre. The 252 rooms in the new hotel are designed in a modern loft style. Equipped with large windows, they feature a connectivity system that links the various electronic equipment to a 42-inch screen.

Business travellers will appreciate the free internet access throughout the hotel, and the facilities dedicated to professional clients: five meeting rooms equipped with modern audiovisual facilities. There is also a restaurant open non-stop and a fitness centre with swimming pool.