loyalty programmes

Like most hotel groups, is IHG satisfied with 2022 so far? Eric Viale - After a first quarter impacted by Omicron, we have seen a real upturn in business. Almost all our hotels are performing in line with, if not better than, 2019, with occupancy levels close to...

Following on from IHG and its One Rewards programme presented last April, the Radisson group is now reviewing its approach to loyalty. Still known as Radisson Rewards - many hoteliers are keen to emphasise this 'rewards' aspect - the changes it has undergone make it the most successful loyalty programme in the world.

Even if videoconferencing has become a new reality, it will never replace human interaction, which enables companies to create or strengthen business links. So it's high time to be "there" for business trips, handshakes and face-to-face meetings. To support your...

Marriott has set its sights on Paris Basketball for its entry into the arena of French sport. The partnership between the Marriott Bonvoy programme and the Paris club was made official on 29 September. "We've been looking for a sports partner in France for some time, and we've found the right one...

British Airways and Qatar Airways have just completed their ambitious global partnership. A partnership that allows the two carriers to pool the vast majority of their network. And to offer connections on what both describe as "the world's greatest connectivity between countries". The two carriers now offer...

TAP Corporate, TAP Air Portugal's frequent flyer programme, is specially designed for small and medium-sized enterprises (SMEs). It rewards them for every trip made by their employees to one of the more than 80 destinations served by the airline worldwide. It also gives access to a range of discounts and...

Spanish group Meliá Hotels International is expanding its B2B solutions. Through its Meliá PRO programme, the hotelier already offers dedicated packages for companies and event organisers. With the launch of "Meliá PRO Business Traveller: Benefits & Rewards", the group has chosen to target business travellers directly. Melià Hotels turns to...

Pursuing its idea of enhanced hospitality, Accor is extending the scope of its ALL loyalty programme to include urban mobility. Using the ALL application or the all.com website, members of the programme can now book a taxi or VTC and earn points by paying for their journey with a credit card, or even by...

From July 2022, Eurowings customers will benefit exclusively from Miles & More, the Lufthansa Group's frequent flyer programme. Members of the programme will have access to numerous benefits not generally available to customers of low-cost airlines. For example, they can earn and redeem...

Along with London, Paris is citizenM's favourite destination. These two major cities together account for almost a third of the thirty or so establishments offered worldwide by the pioneering lifestyle hotel brand. With 11 new hotels planned between now and 2023, the Dutch-based brand will be adding its own brand to its portfolio of...

Accor is expanding the range of experiences available to members of its ALL-Accor Live Limitless loyalty programme. Through a partnership with the digital platform Fever, which specialises in entertainment and leisure, the hotel group's loyal customers will be able to redeem their points - or pay for them by credit card - to book a...

The IHG Group's loyalty programme is changing its name to IHG One Rewards, rather than just IHG Rewards. The addition of "One" is a reminder that the British group was among the first to tackle the issue of customer loyalty in the hotel sector. But this new name...

Flying Blue, the frequent flyer programme of the Air France-KLM group (which also includes Transavia, Air Calin, Kenya Airways and Tarom) introduces "Flying Blue Family". Thanks to this new offer, any Flying Blue member aged over 18 can now create and launch their own "Flying Blue Family". And as a result...

Qatar Airways announced on 23 March that its "Privilege Club" frequent flyer programme had officially adopted Avios as its rewards base. Avios are already used as frequent flyer points by members of the British Airways Executive Club, Iberia Plus, Aer Lingus Aer Club and Vueling Club. The Qatari airline's membership of...

ITA Airways' new 'Piazza di Spagna' lounge in Terminal E at Rome's Fiumicino airport was the setting for the presentation of its new frequent flyer programme. Volare was launched last October, but it is only now that it is taking on its full dimension, with the integration of new partners and the expansion of the range of...

Car rental company Sixt has joined the number of partners in the ALL - Accor Live Limitless loyalty programme. By reserving a vehicle with Sixt, business travellers who are members of this free membership scheme will be able to earn loyalty points, at the rate of 200 Reward points for every €50 spent, 350 points for every...

IHG is heading south. This was already true in France, with the British group's latest developments taking place on the shores of the Mediterranean. It's just as true at continental level with the announcement of 10 forthcoming openings on the Iberian peninsula, some as early as this year, others by 2025. [link-block prefix="Read more...

According to Executive Traveller, the streamlining of Cathay Pacific's two frequent flyer programmes will take effect in July and will mean the demise of the Marco Polo Club brand. "Cathay" will be the new name behind the carrier's frequent flyer programme. The airline told the Australian site that the separate Asia Miles and Marco Polo Club frequent flyer programmes will be...

Announced discreetly in December, put into practice on 1 January 2022. Passengers travelling on Delta Air Lines with a basic economy fare will no longer earn miles on the SkyMiles frequent flyer programme. When questioned by the American media, a Delta spokesman said that the company was making this change because it was...

With the launch of the ALL-VISA payment card, does Accor intend to give itself new ways of getting in touch with its customers? Mehdi Hemici - Our aim is to establish a direct and more frequent relationship with our customers. What could be better than a payment card that is used several times a day?