loyalty programmes

Wanting to sleep in the middle of the day or with your eyes wide open in the middle of the night: the effects of jet lag are well known to long-distance business travellers. But what can you do at 2am when the rest of the city is asleep? Where can you lie down for half an hour when you're...

Already partners in their loyalty programmes, Air France-KLM and Accor are going one step further by offering their loyal customers a dual reward system described as "unprecedented in the European travel sector". Since 20 June, loyal customers of these two major players in the French travel industry and Accor have...

The Miles & More case began with a lawsuit brought by a frequent traveller who is asking the loyalty programme to pay him 21,000 euros, corresponding to 700,000 Miles & More bonus miles. These points were accumulated at programme partners such as hotel chains and car rental companies.

Accor is changing its loyalty policy with the launch of a new lifestyle programme called ALL - for Accor Live Limitless. This change is accompanied by a new visual identity for both the group and the ALL brand, both of which will use the same monogram associating the letter A with the barnacle,...

Since 28 November, Blacklane and Shangri-La have been working together on business travel and building loyalty among this high-contribution clientele. Members of the Golden Circle hotel loyalty programme earn points each time they book a Blacklane vehicle. In concrete terms, for every two US dollars, pounds sterling...

Korean Air has launched a new frequent flyer programme aimed at small and medium-sized European businesses. Available to SMEs in EU countries, as well as the UK, Iceland, Norway, Switzerland and Turkey, the programme, known as Kalbiz, offers discount coupons and upgrades. The gains are...

It's been in the making ever since Marriott International acquired Starwood Hotels in 2016: the loyalty programmes of these two major groups have now become one. Bringing together the millions of members of Starwood Preferred Guest and Marriott Rewards was even one of the main reasons for this mega-acquisition, in order to effectively combat...

For some travellers, loyalty is more important than safety. This is the finding of a study conducted by Carlson Wagonlit Travel on 2,000 people and published on 31 May. According to the Travel Management Company (TMC), three out of ten business travellers prefer to disobey the rules set by their company in order to benefit from hotel loyalty programmes....

Kactus, the online platform for booking corporate events, is launching its new loyalty programme. It will be available to Kactus customers from 28 March. "We wanted to kill two birds with one stone by offering them a programme to thank them, but also to give them ideas for their next team-buildings, seminars and so on.

Gone is Eurostar Frequent Traveller! The railway company linking London to Paris, Brussels and soon Amsterdam is launching Club Eurostar, a new loyalty programme presented as more flexible and comprehensive in terms of the benefits offered. The aim is to increase the number of members - currently 400,000 - by building loyalty and offering greater flexibility and benefits.

"Simplicity" was the watchword repeated over and over again by Air France KLM managers at Monday's presentation of the new Flying Blue format. It is true that the intricacies of Air France KLM's frequent flyer programme - like those of many other carriers - tend to make one dizzy,...

Don't call it Hilton HHonors any more, just Honors. More than just a name change, the American group's loyalty programme is also reviewing its fundamentals and opening up to new horizons. Among the major changes, from the end of February the 60 million members will be able to combine points and cash to spend on...

Aer Lingus has just launched a new frequent flyer programme, called AerClub, to replace its former Gold Circle programme. Among the major changes, AerClub is now based on the Avios points system, shared by the carriers belonging to the IAG group, British Airways and Iberia. For every euro spent with Aer Lingus, excluding taxes, fees...

Exclusivity, generosity, loyalty: the AccorHotels Club programme rewards business travellers with a host of benefits, starting of course with free nights. Whether booked individually on AccorHotels.com or at the corporate rate, business travellers earn points during their stays in nearly 3,000 hotels worldwide....

Air France-KLM is expanding the content of its Flying Blue frequent flyer programme. Since 6 July, Ivory members, i.e. the first level of the programme, have benefited from new advantages. Starting with discounts of up to €10 on the first paid baggage, with the exception of flights to/from the United States, Canada and Mexico....

AccorHotels is upgrading its international, multi-brand subscription programme dedicated to business customers. Formerly known as AccorHotels Favorite Guest Business, the programme has recently been renamed Business Plus. On sale at www.businessplus-accorhotels.com for €170, the new card offers a whole range of benefits, starting with reductions of up to 15 % in...