loyalty programmes

Digitizing the use of loyalty points: Hilton is presenting itself as the first major group to offer this solution in its application for Hilton Honors program members. Offered to high-status customers – Silver, Gold, Diamond or Diamond Reserve – the new Pay with Points feature allows them to use their Points to pay for…

Air Canada unveiled Embarq in early October. The platform integrates with its Air Canada corporate offering. It brings together travel management, tracking, and loyalty benefits in a single tool. Travelers book directly on aircanada.com, and the company automatically assigns eligible trips to their company. Registration is open to…

Always more. Six years after the launch of its ALL program, which is based on a platform combining booking and loyalty, Accor is evolving its message by giving ALL a new signature: «Stay for more». With more than 120 million customers now members of the program, ALL is embarking on a new chapter in its…

This is a major deal for Eurostar, which has entered into a partnership with the fintech company Revolut. The agreement specifically concerns the loyalty program; Revolut customers can now use their RevPoints in Club Eurostar points to obtain tickets to travel on the operator’s European network, as well as various benefits such as…

Hotel groups and airlines are closely managing the relationships between their loyalty programmes. At the same time as Hyatt was announcing a partner change across the Atlantic, switching from American Airlines to Delta, IHG and Air India on the one hand, and Radisson and Finnair on the other, were announcing their new partnerships. Is it a reminder of its Nordic origins? The Radisson group,…

A change of direction for Hyatt's loyalty programme. The American group has just announced a long-term partnership with Delta Air Lines, which will allow members of both programmes to earn both World of Hyatt points and Delta SkyMiles. This coming together also brings an end to...

TAP Air Portugal has just confirmed a partnership with Airbnb within its TAP Miles&Go loyalty programme. From now on, programme members can earn two miles for every euro spent when booking eligible stays and experiences on the platform. With this collaboration, Airbnb joins the TAP Miles&Go ecosystem and offers...

Business travellers holding an Amex card will now be recognised according to their rank in Accor hotels. The French group has just officially announced a global partnership with American Express which will grant them automatic status within the ALL programme, in addition to making it possible to transfer points between their two loyalty ecosystems.

Two hotel giants are strengthening their partnership by bringing their loyalty programmes closer together. On one side, Accor, the seventh largest hotel group globally according to the latest ranking published by MKG, a leader in the hotel industry in almost all global regions, with the exception of China and the United States. On the other side, H World Group, the fourth largest global group…

The IHG group is continuing its landing phase in India. Already boasting around fifty hotels in operation in the country, the hotelier plans to open another hundred, with openings spread over the next three to five years. In this context, IHG has partnered with India's leading private airport operator, Adani Airport Holdings, to...

Uber is tracing its route into the world of hospitality. Just after announcing a partnership with Expedia concerning hotel bookings in the American market and, in parallel, the integration of Uber journeys into the Expedia application, Uber has concluded another major partnership with the Accor group. A multi-market strategic partnership built on...

Just parked in the car park. Anthony Capuano, CEO of the Marriott group, used a sporting metaphor to describe where the hotel industry stands in the game being heralded around artificial intelligence (AI): "We're not even dressed up yet, and we're not even on the pitch yet. We're just one...

"Emergency: need an Accor room tomorrow in Düsseldorf with flexible cancellation. What is the ALL member rate for a Novotel in Geneva from 20 to 22 February? Hotel Accor in Munich with fitness room open early, 15 min from Messe München. Hotel Accor in Nice, which can accommodate 20 people for...

American Airlines, like other airlines, is continuing to improve the benefits offered to passengers who are members of its AAdvantage programme. Until now, passengers earned two miles and frequent flyer points for every dollar spent on regular fares. From now on, they will only earn points if they buy a ticket on certain classes of...

The programme is reminiscent of the America of the Roosevelt years in the 1930s. "The New Frontier" is the name that ultra-low-cost Frontier Airlines has given to its transformation strategy. Its aim is to enhance the customer experience while maintaining ultra-competitive fares. The strategy is based on a number of elements, including...

Hilton has unveiled a major overhaul of its Hilton Honors loyalty programme, which will come into effect next January. The hotel group is launching a new elite level, Diamond Reserve, while lowering the thresholds for Gold and Diamond status. The Diamond Reserve level, which is new to the Hilton Honors programme, is aimed primarily at...

Are you satisfied with Emirates' current presence in France? Cédric Renard - We're very happy with our current schedule, with three flights a day between Paris and Dubai, all by A380, plus one flight a day from Nice, also by A380, and daily service to Lyon by A350. For...

Business travellers used to frequenting both Marriott group hotels and Lufthansa group airlines will be pleased to hear this announcement: the Marriott Bonvoy and Miles & More loyalty programmes have entered into a new strategic collaboration, described as a "privileged partnership". An "important step" for Dieter...

Emirates Airlines' Skywards frequent flyer programme has announced the possibility of earning rewards on Premium Economy flights. This announcement was eagerly awaited by the 35 million or so members of the programme. The new rule allows travellers to redeem Skywards miles for Classic Rewards tickets or upgrades...

Modified on 5 September at 11am The Accor group is unifying its range of subscriptions around a new global platform called ALL Accor+. Bringing together all the formulas, particularly those linked to the Asian and South American markets, this overhaul is based on four new options aimed at frequent travellers, particularly business travellers. Key subscribers for these cards, which offer discounts...